The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
Abstract
Recent studies have shown evidence of a positive relationship between market orientation and performance. However, some scholars have suggested that competitive environment could moderate this relationship. The authors investigate how competitive environment affects the strength of the market orientation-performance relationship and whether it affects the focus of the external emphasis within a market orientation—that is, a greater emphasis on customer analysis relative to competitor analysis, or vice versa, within a given magnitude of market orientation. Their results provide very limited support for a moderator role for competitive environment on the market orientation-performance relationship. The benefits of a market orientation are long term though environmental conditions are often transient, and thus being market oriented is cost-effective in spite of any possible short-term moderating effects of the environment.
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Cites
Estimating within-group interrater reliability with and without response bias
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Dess, G. G., & Robinson, R. B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050306 · Cited by 3,337
Essentials of Psychological Testing
Urbina, S. (2014) · doi:10.1002/9781394259458 · Cited by 1,845
Cited by
Hurley, R. F., & Hult, G. T. M. (1998) · Journal of Marketing · doi:10.1177/002224299806200303 · Cited by 3,971
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.2.24.60761 · Cited by 2,182
Innovativeness: Its antecedents and impact on business performance
Hult, G. T. M., Hurley, R. F., & Knight, G. A. (2004) · Industrial Marketing Management · doi:10.1016/j.indmarman.2003.08.015 · Cited by 2,053
Atuahene-Gima, K., & Ko, A. (2001) · Organization Science · doi:10.1287/orsc.12.1.54.10121 · Cited by 1,008
Market orientation and innovation
Atuahene-Gima, K. (1996) · Journal of Business Research · doi:10.1016/0148-2963(95)00051-8 · Cited by 900
Metadata
- Authors
- Slater, S. F., & Narver, J. C.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1994-01
- Volume
- 58
- Issue
- 1
- Pages
- 46-55
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1995317092
- Cited by
- 2,620
- References
- 3
- FWCI
- 136.74
- Type
- journal article
- Language
- en
- Open access
- closed
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