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Cited by 2,620

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

Slater, Stanley F., Narver, John C.·1994·Journal of Marketing
DOI 10.1177/002224299405800104
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Abstract

Recent studies have shown evidence of a positive relationship between market orientation and performance. However, some scholars have suggested that competitive environment could moderate this relationship. The authors investigate how competitive environment affects the strength of the market orientation-performance relationship and whether it affects the focus of the external emphasis within a market orientation—that is, a greater emphasis on customer analysis relative to competitor analysis, or vice versa, within a given magnitude of market orientation. Their results provide very limited support for a moderator role for competitive environment on the market orientation-performance relationship. The benefits of a market orientation are long term though environmental conditions are often transient, and thus being market oriented is cost-effective in spite of any possible short-term moderating effects of the environment.

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Metadata

Authors
Slater, S. F., & Narver, J. C.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1994-01
Volume
58
Issue
1
Pages
46-55
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299405800104
OpenAlex
W1995317092
Cited by
2,620
References
3
FWCI
136.74
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.