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Cited by 746

The DOI matches its Crossref record; 36 of the 36 references it cites were found in a registry or an index.

The Effect of Effort on Sales Performance and Job Satisfaction

Brown, Steven P., Peterson, Robert A.·1994·Journal of Marketing

Abstract

The authors address a fundamental gap in understanding how sales performance and job satisfaction are determined in an investigation of the sales force of a direct-selling organization. Results indicate a direct positive effect of work-related effort on job satisfaction that is not mediated by sales performance. This is inconsistent with commonly accepted theoretical models and suggests that the perspective of work as a “terminal value” (i.e., an end in itself, rather than strictly a means to an end) has been underemphasized in models of work behavior. As such, either (1) measures of sales performance should be broadened to encompass the terminal value perspective on the psychological value of work or (2) conceptual models should be revised to reflect that narrowly defined measures of sales performance do not completely mediate the effect of effort on job satisfaction. The authors conclude with a discussion of managerial implications of these findings.

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Metadata

Authors
Brown, S. P., & Peterson, R. A.
Venue
Journal of Marketing
Published
1994-04
Volume
58
Issue
2
Pages
70-80
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W4231539502
Cited by
746
References
36
FWCI
18.12
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Effect of Effort on Sales Performance and Job Satisfaction. https://app.cochat.ai/papers/10.1177/002224299405800206
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Brown, S. P., & Peterson, R. A. (1994). The Effect of Effort on Sales Performance and Job Satisfaction. Journal of Marketing. https://doi.org/10.1177/002224299405800206

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.