The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Comparative Advantage Theory of Competition
Abstract
A new theory of competition is evolving in the strategy literature. The authors explicate the foundations of this new theory, the “comparative advantage theory of competition,” and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than neoclassical perfect competition theory. Finally, they further explicate the theory of comparative advantage by evaluating a market orientation as a potential resource for comparative advantage.
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Citations
Cites
Firm Resources and Sustained Competitive Advantage
Barney, J. (1991) · Journal of Management · doi:10.1177/014920639101700108 · Cited by 48,334
Coase, R. H. (1937) · Economica · doi:10.1111/j.1468-0335.1937.tb00002.x · Cited by 23,972
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Self-citationDeveloping buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Is the Resource-Based “View” a Useful Perspective for Strategic Management Research?
Priem, R. L., & Butler, J. E. (2001) · Academy of Management Review · doi:10.5465/amr.2001.4011928 · Cited by 4,461
Hurley, R. F., & Hult, G. T. M. (1998) · Journal of Marketing · doi:10.1177/002224299806200303 · Cited by 3,971
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
Corporate reputation and sustained superior financial performance
Roberts, P. W., & Dowling, G. R. (2002) · Strategic Management Journal · doi:10.1002/smj.274 · Cited by 2,926
Metadata
- Authors
- Hunt, S. D., & Morgan, R. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1995-04
- Volume
- 59
- Issue
- 2
- Pages
- 1-15
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2004755290
- Cited by
- 2,718
- References
- 4
- FWCI
- 126.12
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
