The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Comparative Advantage Theory of Competition
Abstract
A new theory of competition is evolving in the strategy literature. The authors explicate the foundations of this new theory, the “comparative advantage theory of competition,” and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than neoclassical perfect competition theory. Finally, they further explicate the theory of comparative advantage by evaluating a market orientation as a potential resource for comparative advantage.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Firm Resources and Sustained Competitive Advantage
Barney, J. (1991) · Journal of Management · doi:10.1177/014920639101700108 · Cited by 48,334
Coase, R. H. (1937) · Economica · doi:10.1111/j.1468-0335.1937.tb00002.x · Cited by 23,972
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Self-citationDeveloping buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Is the Resource-Based “View” a Useful Perspective for Strategic Management Research?
Priem, R. L., & Butler, J. E. (2001) · Academy of Management Review · doi:10.5465/amr.2001.4011928 · Cited by 4,461
Hurley, R. F., & Hult, G. T. M. (1998) · Journal of Marketing · doi:10.1177/002224299806200303 · Cited by 3,971
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
Corporate reputation and sustained superior financial performance
Roberts, P. W., & Dowling, G. R. (2002) · Strategic Management Journal · doi:10.1002/smj.274 · Cited by 2,926
Wade, M., & Hulland, J. (2004) · MIS Quarterly · doi:10.2307/25148626 · Cited by 2,822
A Framework for Conceptual Contributions in Marketing
MacInnis, D. J. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.136 · Cited by 1,547
Contextualization and value-in-context: How context frames exchange
Chandler, J. D., & Vargo, S. L. (2011) · Marketing Theory · doi:10.1177/1470593110393713 · Cited by 1,161
Atuahene-Gima, K., & Ko, A. (2001) · Organization Science · doi:10.1287/orsc.12.1.54.10121 · Cited by 1,008
Li, F., Larimo, J., & Leonidou, L. C. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00733-3 · Cited by 996
Resource-based theory in marketing
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0336-7 · Cited by 882
PAULRAJ, A. (2011) · Journal of Supply Chain Management · doi:10.1111/j.1745-493x.2010.03212.x · Cited by 712
The performance impact of marketing resources
Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005) · Journal of Business Research · doi:10.1016/s0148-2963(03)00109-7 · Cited by 709
The Decline of Conceptual Articles and Implications for Knowledge Development
Yadav, M. S. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.1.1 · Cited by 578
Chandler, J. D., & Lusch, R. F. (2015) · Journal of Service Research · doi:10.1177/1094670514537709 · Cited by 549
Krasnikov, A., & Jayachandran, S. (2008) · Journal of Marketing · doi:10.1509/jmkg.72.4.001 · Cited by 823
Market-oriented sustainability: A conceptual framework and propositions
Crittenden, V. L., Crittenden, W. F., Ferrell, L. K., Ferrell, O. C., & Pinney, C. C. (2011) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-010-0217-2 · Cited by 409
Tokarczyk, J., Hansen, E., Green, M., & Down, J. (2007) · Family Business Review · doi:10.1111/j.1741-6248.2007.00081.x · Cited by 279
The consumer production journey: marketing to consumers as co-producers in the sharing economy
Dellaert, B. G. C. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-018-0607-4 · Cited by 224
Elevating marketing: marketing is dead! Long live marketing!
Webster, F. E., & Lusch, R. F. (2013) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0331-z · Cited by 192
International and Local Student Satisfaction: Resources and Capabilities Perspective
Mavondo, F. T., Tsarenko, Y., & Gabbott, M. (2004) · Journal of Marketing for Higher Education · doi:10.1300/j050v14n01_03 · Cited by 154
The effect of the brand on perceived quality of food products
Vraneševic´, T., & Stančec, R. (2003) · British Food Journal · doi:10.1108/00070700310511609 · Cited by 148
Beyond products: new strategic imperatives for developing competencies in dynamic environments
Fowler, S. W., King, A. W., Marsh, S. J., & Victor, B. (2000) · Journal of Engineering and Technology Management · doi:10.1016/s0923-4748(00)00029-1 · Cited by 127
Pentina, I., & Neeley, C. (2007) · Journal of Marketing for Higher Education · doi:10.1300/j050v17n01_05 · Cited by 34
Adding value to retail financial services
Devlin, J. F. (1997) · Journal of Marketing Practice: Applied Marketing Science · doi:10.1108/eum0000000004461 · Cited by 20
When does export customer responsiveness strategy contribute to export market competitive advantage?
Miocevic, D., Gnizy, I., & Cadogan, J. W. (2023) · International Marketing Review · doi:10.1108/imr-02-2022-0043 · Cited by 16
Barakat Ali, M. A. (2022) · International Business Research · doi:10.5539/ibr.v15n7p30 · Cited by 7
Metadata
- Authors
- Hunt, S. D., & Morgan, R. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1995-04
- Volume
- 59
- Issue
- 2
- Pages
- 1-15
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2004755290
- Cited by
- 2,718
- References
- 4
- FWCI
- 126.12
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
