The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Market Orientation and the Learning Organization
Abstract
Effective organizations are configurations of management practices that facilitate the development of the knowledge that becomes the basis for competitive advantage. A market orientation, complemented by an entrepreneurial drive, provides the cultural foundation for organizational learning. However, as important as market orientation and entrepreneurship are, they must be complemented by an appropriate climate to produce a “learning organization.” The authors describe the processes through which organizations develop and use new knowledge to improve performance. They propose a set of organizational elements that comprise the learning organization and conclude with recommendations for research to contribute to the understanding of learning organizations.
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Citations
Cites
Firm Resources and Sustained Competitive Advantage
Barney, J. (1991) · Journal of Management · doi:10.1177/014920639101700108 · Cited by 48,334
Exploration and Exploitation in Organizational Learning
March, J. G. (1991) · Organization Science · doi:10.1287/orsc.2.1.71 · Cited by 21,942
Organizational Learning: A Theory of Action Perspective
Argyris, C., & Schön, D. A. (1997) · Reis · doi:10.2307/40183951 · Cited by 11,113
Organizational learning: The contributing processes and the literatures
Huber, G. P. (1991) · Organization Science · doi:10.1287/orsc.2.1.88 · Cited by 8,072
Core capabilities and core rigidities: A paradox in managing new product development
Leonard-Barton, D. (1992) · Strategic Management Journal · doi:10.1002/smj.4250131009 · Cited by 6,477
Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Hurley, R. F., & Hult, G. T. M. (1998) · Journal of Marketing · doi:10.1177/002224299806200303 · Cited by 3,971
Innovativeness: Its antecedents and impact on business performance
Hult, G. T. M., Hurley, R. F., & Knight, G. A. (2004) · Industrial Marketing Management · doi:10.1016/j.indmarman.2003.08.015 · Cited by 2,053
Frambach, R. T., & Schillewaert, N. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(00)00152-1 · Cited by 1,270
Hughes, M., & Morgan, R. E. (2007) · Industrial Marketing Management · doi:10.1016/j.indmarman.2006.04.003 · Cited by 1,147
Metadata
- Authors
- Slater, S. F., & Narver, J. C.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1995-07
- Volume
- 59
- Issue
- 3
- Pages
- 63-74
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2073737521
- Cited by
- 4,366
- References
- 5
- FWCI
- 60.46
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Market Orientation and the Learning Organization. https://app.cochat.ai/papers/10.1177/002224299505900306
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- Slater, S. F., & Narver, J. C. (1995). Market Orientation and the Learning Organization. Journal of Marketing. https://doi.org/10.1177/002224299505900306
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
