The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Film Critics: Influencers or Predictors?
Abstract
Critics and their reviews pervade many industries and are particularly important in the entertainment industry. Few marketing scholars, however, have considered the relationship between the market performance of entertainment services and the role of critics. The authors do so here. They show empirically that critical reviews correlate with late and cumulative box office receipts but do not have a significant correlation with early box office receipts. Although still far from any definitive conclusion, this finding suggests that critics, at least from an aggregate-level perspective, appear to act more as leading indicators than as opinion leaders.
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Cites
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Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003
Ioannou, I., & Serafeim, G. (2015) · Strategic Management Journal · doi:10.1002/smj.2268 · Cited by 1,124
Do online reviews affect product sales? The role of reviewer characteristics and temporal effects
Hu, N., Liu, L., & Zhang, J. J. (2008) · Information Technology and Management · doi:10.1007/s10799-008-0041-2 · Cited by 659
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
Fitzsimons, G. J., & Lehmann, D. R. (2004) · Marketing Science · doi:10.1287/mksc.1030.0033 · Cited by 604
Metadata
- Authors
- Eliashberg, J., & Shugan, S. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1997-04
- Volume
- 61
- Issue
- 2
- Pages
- 68-78
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2324377105
- Cited by
- 882
- References
- 2
- FWCI
- 18.83
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- Eliashberg, J., & Shugan, S. M. (1997). Film Critics: Influencers or Predictors? Journal of Marketing. https://doi.org/10.1177/002224299706100205
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
