The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability
Abstract
Target marketing might be the epitome of the marketing concept. However, in certain instances it has been criticized as unethical. The authors identify explanations for the ethical concern and controversy that can arise over targeting. An empirical study confirms public disquiet over consumer vulnerability and product harmfulness, identifies which targeting strategies are evaluated as less ethical, and highlights the likelihood of consumer boycotts and other disapproving behaviors. Evidence of ethical concern arises when both “sin” and “non-sin” products are involved, and it increases for consumers perceived to be more vulnerable. The authors discuss implications for marketing managers, researchers, and public policy.
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Citations
Cites
A Theory of Justice: Original Edition
Rawls, J. (1971) · doi:10.4159/9780674042605 · Cited by 9,496
Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory
Donaldson, T., & Dunfee, T. W. (1994) · The Academy of Management Review · doi:10.5465/amr.1994.9410210749 · Cited by 4,004
Ethical decision making: A review of the empirical literature
Ford, R. C., & Richardson, W. D. (1994) · Journal of Business Ethics · doi:10.1007/bf02074820 · Cited by 1,220
Beliefs About Inequality: American's Views of What Is and What Ought To Be
Alwin, D. F., Kluegel, J. R., & Smith, E. R. (1987) · Contemporary Sociology · doi:10.2307/2071506 · Cited by 959
Opposition to Race-Targeting: Self-Interest, Stratification Ideology, or Racial Attitudes?
Bobo, L., & Kluegel, J. R. (1993) · American Sociological Review · doi:10.2307/2096070 · Cited by 747
Toward the development of a multidimensional scale for improving evaluations of Business Ethics
Reidenbach, R. E., & Robin, D. P. (1990) · Journal of Business Ethics · doi:10.1007/bf00383391 · Cited by 695
(2010) · Business and Society Review · doi:10.1111/(issn)1467-8594 · Cited by 694
Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics
Reidenbach, R. E., & Robin, D. P. (2013) · Citation Classics from the Journal of Business Ethics · doi:10.1007/978-94-007-4126-3_3 · Cited by 634
Beliefs about Inequality: Americans' Views of What Is and What Ought to Be
Ohsfeldt, R. L., Kluegel, J. R., & Smith, E. R. (1987) · Southern Economic Journal · doi:10.2307/1059348 · Cited by 456
Beliefs about Inequality: Americans' Views of What is and What Ought to Be.
Fleishman, J. A., Kluegel, J. R., & Smith, E. R. (1988) · Social Forces · doi:10.2307/2579458 · Cited by 450
Cited by
Building Understanding of the Domain of Consumer Vulnerability
Baker, S. M., Gentry, J. W., & Rittenburg, T. L. (2005) · Journal of Macromarketing · doi:10.1177/0276146705280622 · Cited by 895
Data Privacy: Effects on Customer and Firm Performance
Martin, K. D., Borah, A., & Palmatier, R. W. (2017) · Journal of Marketing · doi:10.1509/jm.15.0497 · Cited by 786
Corporate social responsibility: investigating theory and research in the marketing context
Vaaland, T. I., Heide, M., & Grønhaug, K. (2008) · European Journal of Marketing · doi:10.1108/03090560810891082 · Cited by 310
Zota, A. R., & Shamasunder, B. (2017) · American Journal of Obstetrics and Gynecology · doi:10.1016/j.ajog.2017.07.020 · Cited by 257
Brand Misconduct: Consequences on Consumer–Brand Relationships
Huber, F., Vollhardt, K., Matthes, I., & Vogel, J. (2010) · Journal of Business Research · doi:10.1016/j.jbusres.2009.10.006 · Cited by 198
Metadata
- Authors
- Smith, N. C., & Cooper-Martin, E.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1997-07
- Volume
- 61
- Issue
- 3
- Pages
- 1-20
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1971909750
- Cited by
- 403
- References
- 38
- FWCI
- 23.44
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
