The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Goal Setting and Goal Striving in Consumer Behavior
Abstract
Goals play an essential role in the purposive behavior of consumers, but scholars only recently have begun to examine the motivation for goals, their selection and modification, and their pursuit and attainment. One purpose of this article is to outline a conceptual framework for thinking about how goals emerge, influence decision making, and guide consumer choice and action. Another purpose is to integrate classic ideas proposed by consumer researchers with emerging concepts and models proposed by cognitive psychologists, social psychologists, and other social scientists. Finally, the authors’ aim is to present several new ideas on goal setting and goal striving and point out how they can enrich the study and practice of consumer behavior.
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The Role of Emotions in Marketing
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399272005 · Cited by 3,349
Self-citationThe Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
Mandel, N., Rucker, D. D., Levav, J., & Galinsky, A. D. (2017) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2016.05.003 · Cited by 564
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Research Note—Two Competing Perspectives on Automatic Use: A Theoretical and Empirical Comparison
Kim, S. S., Malhotra, N. K., & Narasimhan, S. (2005) · Information Systems Research · doi:10.1287/isre.1050.0070 · Cited by 381
Metadata
- Authors
- Bagozzi, R. P., & Dholakia, U.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1999-10
- Volume
- 63
- Issue
- 4_suppl1
- Pages
- 19-32
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2044593836
- Cited by
- 805
- References
- 2
- FWCI
- 17.13
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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