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Cited by 805

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Goal Setting and Goal Striving in Consumer Behavior

Bagozzi, Richard P., Dholakia, Utpal·1999·Journal of Marketing
DOI 10.1177/00222429990634s104
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Abstract

Goals play an essential role in the purposive behavior of consumers, but scholars only recently have begun to examine the motivation for goals, their selection and modification, and their pursuit and attainment. One purpose of this article is to outline a conceptual framework for thinking about how goals emerge, influence decision making, and guide consumer choice and action. Another purpose is to integrate classic ideas proposed by consumer researchers with emerging concepts and models proposed by cognitive psychologists, social psychologists, and other social scientists. Finally, the authors’ aim is to present several new ideas on goal setting and goal striving and point out how they can enrich the study and practice of consumer behavior.

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Citations

Cites

Show all 2 references

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Cited by

Metadata

Authors
Bagozzi, R. P., & Dholakia, U.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1999-10
Volume
63
Issue
4_suppl1
Pages
19-32
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/00222429990634s104
OpenAlex
W2044593836
Cited by
805
References
2
FWCI
17.13
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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