The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
Open accessAbstract
The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers—product development management, supply chain management, and customer relationship management—which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice.
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Citations
Cites
Exploration and Exploitation in Organizational Learning
March, J. G. (1991) · Organization Science · doi:10.1287/orsc.2.1.71 · Cited by 21,942
Cited by
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Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Consumer trust, value, and loyalty in relational exchanges
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.1.15.18449 · Cited by 4,196
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
Jayachandran, S., Sharma, S., Kaufman, P., & Raman, P. (2005) · Journal of Marketing · doi:10.1509/jmkg.2005.69.4.177 · Cited by 966
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, R. W., Scheer, L. K., & Steenkamp, J.-B. E. M. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.2.185 · Cited by 555
The customer value proposition: evolution, development, and application in marketing
Payne, A., Frow, P., & Eggert, A. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0523-z · Cited by 440
Metadata
- Authors
- Srivastava, R. K., Shervani, T. A., & Fahey, L.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1999-10
- Volume
- 63
- Issue
- 4_suppl1
- Pages
- 168-179
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2110751729
- Cited by
- 986
- References
- 1
- FWCI
- 41.02
- Type
- journal article
- Language
- en
- Open access
- green
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- The paper
- Srivastava, R. K., Shervani, T. A., & Fahey, L. (1999). Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing. https://doi.org/10.1177/00222429990634s116
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
