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Influence of Beer Brand Identification on Taste Perception
Abstract
As a company tries to find the factors accounting for strong and weak markets, typical consumer explanations for both tend to be in terms of the physical attributes of the product. Carling Brewing Company used a relatively inexpensive experiment to help dichotomize contributing influences as being either product or marketing oriented and, also, to indicate the magnitude of the marketing influence for various brands. The experiment involved the use of groups of beer drinkers that tasted (drank) and rated beer from nude bottles and from labeled bottles.
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Citations
Cited by
Levin, I. P., & Gaeth, G. J. (1988) · Journal of Consumer Research · doi:10.1086/209174 · Cited by 1,172
Marketing actions can modulate neural representations of experienced pleasantness
Plassmann, H., O'Doherty, J., Shiv, B., & Rangel, A. (2008) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.0706929105 · Cited by 1,122
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
Longoni, C., & Cian, L. (2022) · Journal of Marketing · doi:10.1177/0022242920957347 · Cited by 831
DELIZA, R., & MacFIE, H. J. H. (1996) · Journal of Sensory Studies · doi:10.1111/j.1745-459x.1996.tb00036.x · Cited by 763
The effects of information and company reputation on intentions to buy a business service
Yoon, E., Guffey, H. J., & Kijewski, V. (1993) · Journal of Business Research · doi:10.1016/0148-2963(93)90027-m · Cited by 472
Metadata
- Authors
- Allison, R. I., & Uhl, K. P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1964-08
- Volume
- 1
- Issue
- 3
- Pages
- 36-39
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2334368126
- Cited by
- 497
- References
- 0
- FWCI
- 20.62
- Type
- journal article
- Language
- en
- Open access
- closed
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