The effects of information and company reputation on intentions to buy a business service
Integrity signals
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Customer expectations, reputation and availability of information influence buying decision in business insurance services.
“Yoon et al (1993) in their research on business insurance services posited that customer expectations, reputation and availability of information influence buying decision.”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Yoon et al (1993)
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- Authors
- Yoon, E., Guffey, H. J., & Kijewski, V.
- Affiliations
- University of Massachusetts Lowell (US)
- Auburn University (US)
- Corresponding author
- Yoon, Eunsang
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 1993-07
- Volume
- 27
- Issue
- 3
- Pages
- 215-228
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W1982842010
- Cited by
- 472
- References
- 47
- Citations by year
- 2026: 3 · 2025: 12 · 2024: 11 · 2023: 12 · 2022: 12 · 2021: 23 · 2020: 15 · 2019: 20 · 2018: 28 · 2017: 24 · 2016: 22 · 2015: 27 · 2014: 39 · 2013: 29 · 2012: 14
- FWCI
- 10.57
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- corporate reputation, service information, purchase intention, business services, business insurance, customer expectations, vendor reputation, reputation dimensions, communication effectiveness
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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