How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product
Abstract
Consumers rated several qualitative attributes of ground beef that framed the beef as either “75% lean” or “25% fat.” The consumers' evaluations were more favorable toward the beef labeled “75% lean” than that labeled “25% fat.” More importantly, the magnitude of this information framing effect lessened when consumers actually tasted the meat. We discuss these results in terms of an averaging model, which suggests that a diagnostic product experience dilutes the impact of information framing.
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The sample was recruited to all have previous experience with teledermoscopy in a pilot trial, to control for prior experience influence on choice.
“As prior experience of a good or service can be a strong influence on choice [31], it was decided to control for this by recruiting a sample who all had previous experience with teledermoscopy in a pilot teledermoscopy trial [11].”
From Consumer preferences for teledermoscopy screening to detect melanoma early (2016) · cites this paper as [31]
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- Authors
- Levin, I. P., & Gaeth, G. J.
- Affiliations
- University of Iowa (US)
- ORCID
- Gaeth, Gary J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1988-12
- Volume
- 15
- Issue
- 3
- Pages
- 374
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2149688032
- Cited by
- 1,172
- References
- 24
- Citations by year
- 2026: 16 · 2025: 32 · 2024: 40 · 2023: 40 · 2022: 40 · 2021: 64 · 2020: 66 · 2019: 57 · 2018: 40 · 2017: 45 · 2016: 30 · 2015: 68 · 2014: 71 · 2013: 52 · 2012: 54
- FWCI
- 4.39
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- information framing, attribute information, ground beef, product labeling, consumer evaluation, taste experience, averaging method, food quality perception
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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