The DOI matches its Crossref record.
Influence of Beer Brand Identification on Taste Perception
Abstract
As a company tries to find the factors accounting for strong and weak markets, typical consumer explanations for both tend to be in terms of the physical attributes of the product. Carling Brewing Company used a relatively inexpensive experiment to help dichotomize contributing influences as being either product or marketing oriented and, also, to indicate the magnitude of the marketing influence for various brands. The experiment involved the use of groups of beer drinkers that tasted (drank) and rated beer from nude bottles and from labeled bottles.
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Citations
Cited by
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DELIZA, R., & MacFIE, H. J. H. (1996) · Journal of Sensory Studies · doi:10.1111/j.1745-459x.1996.tb00036.x · Cited by 763
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Wörfel, P., Frentz, F., & Tautu, C. (2022) · European Journal of Marketing · doi:10.1108/ejm-07-2020-0510 · Cited by 84
Metadata
- Authors
- Allison, R. I., & Uhl, K. P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1964-08
- Volume
- 1
- Issue
- 3
- Pages
- 36-39
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2334368126
- Cited by
- 497
- References
- 0
- FWCI
- 20.62
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
