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Cited by 601Consumer Behavior and Marketing InfluenceConsumer Behavior and Market DynamicsPersonality Traits and Psychology

The DOI matches its Crossref record; 78 of the 78 references it cites were found in a registry or an index.

Personality and Consumer Behavior: A Review

Kassarjian, Harold H.·1971·Journal of Marketing Research
DOI 10.1177/002224377100800401
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Abstract

Marketing researchers have repeatedly attempted to relate purchasing behavior, media choice, innovation, and other marketing phenomena to personality, with varying degrees of success. This article reviews this mass of literature and draws some conclusions on the present state of knowledge.

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Crossref · 10.1177/002224377100800401

Cites

78 of 78 references verified0 citation errors · 0 not checkable

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Citations

Cites

Show all 72 references

Research works printed but not linked: 23

  1. 1964, Are There Consumer Types?
  2. Barban Arnold N., 1970, Rural Sociology, 35, 232
  3. 10.1177/002224376800500303 · DOI
  4. Bell Gerald D., 1968, Consumer Behavior., 77
  5. Birdwell Al E., 1964, Proceedings., 290
  6. Carey James W., 1963, Proceedings., 30
  7. Dichter Ernest, 1964, Handbook of Consumer Motivations.
  8. Gardner Burleigh B., 1955, Harvard Business Review, 33, 33
  9. Grubb Edward L., 1965, Proceedings., 419
  10. Hamm B. Curtis, 1967, Proceedings., 275
  11. Hilgard Ernest R., 1966, Theories of Learning
  12. Lazer William, 1963, Proceedings., 130
  13. Linton Harriet, 1959, Personality and Persuasibility., 69
  14. Martineau Pierre, 1959, Advertising Age, 30, 76
  15. Pessemier Edgar A., 1966, Proceedings., 332
  16. Robertson Thomas S., 1971, Innovation and the Consumer.
  17. Sommers Montrose S., 1963, Proceedings., 200
  18. Sommers Montrose S., 1964, University of Houston Business Review, 11, 1
  19. TigertDouglas J. “A Psychological Profile of Magazine Audiences: An Investigation of a Media's Climate,” paper presented at the American Marketing Association Consumer Behavior Workshop, 1969.
  20. Wells William D., 1966, On Knowing the Consumer., 187
  21. Wells William D., 1968, Insights into Consumer Behavior., 85
  22. WilkieWilliam. “Psychological Descriptors,” paper presented at the Fall Conference, American Marketing Association, 1970.
  23. Wilson Clark L., 1966, Proceedings., 305

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Metadata

Authors
Kassarjian, H. H.
Affiliations
University of California, Los Angeles (US)
Corresponding author
Kassarjian, Harold H.
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1971-11
Volume
8
Issue
4
Pages
409-418
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224377100800401
OpenAlex
W2326206704
Cited by
601
References
72
Citations by year
2026: 5 · 2025: 8 · 2024: 16 · 2023: 17 · 2022: 22 · 2021: 15 · 2020: 23 · 2019: 28 · 2018: 23 · 2017: 25 · 2016: 18 · 2015: 25 · 2014: 43 · 2013: 21 · 2012: 21
FWCI
32.29
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
  • Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
Keywords
personality, consumer behavior, purchasing behavior, media selection, innovation adoption

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