Cited by 601Consumer Behavior and Marketing InfluenceConsumer Behavior and Market DynamicsPersonality Traits and Psychology

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Personality and Consumer Behavior: A Review

Kassarjian, Harold H.·1971·Journal of Marketing Research

DOI 10.1177/002224377100800401

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Abstract

Marketing researchers have repeatedly attempted to relate purchasing behavior, media choice, innovation, and other marketing phenomena to personality, with varying degrees of success. This article reviews this mass of literature and draws some conclusions on the present state of knowledge.

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Authors: Kassarjian, H. H.
Affiliations: University of California, Los Angeles (US)
Corresponding author: Kassarjian, Harold H.
Venue: Journal of Marketing Research
Publisher: SAGE Publications
Published: 1971-11
Volume: 8
Issue: 4
Pages: 409-418
ISSN: 0022-2437 (ISSN-L)
1547-7193
DOI: 10.1177/002224377100800401
OpenAlex: W2326206704
Cited by: 601
References: 72
Citations by year: 2026: 5 · 2025: 8 · 2024: 16 · 2023: 17 · 2022: 22 · 2021: 15 · 2020: 23 · 2019: 28 · 2018: 23 · 2017: 25 · 2016: 18 · 2015: 25 · 2014: 43 · 2013: 21 · 2012: 21
FWCI: 32.29
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Journal of Marketing Research (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
Keywords: personality, consumer behavior, purchasing behavior, media selection, innovation adoption

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Personality and Consumer Behavior: A Review

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