The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Consumer Choice Strategies: Simplifying Vs. Optimizing
Abstract
Designing effective marketing programs requires forecasting the choice strategy a consumer will use in a given decision environment. Both simplifying and optimizing considerations may affect the strategy used. This study found individuals’ perceptions of different strategies as simplifiers and optimizers varied, with number of options being reviewed operating as a moderator.
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Citations
Cites
Elimination by aspects: A theory of choice
Tversky, A. (1972) · Psychological Review · doi:10.1037/h0032955 · Cited by 3,365
Cited by
Perceived usefulness, perceived ease of use, and user acceptance of information technology
Davis, F. D. (1989) · MIS Quarterly · doi:10.2307/249008 · Cited by 68,483
Dimensions of Consumer Expertise
Alba, J. W., & Hutchinson, J. W. (1987) · Journal of Consumer Research · doi:10.1086/209080 · Cited by 4,375
Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment.
Tversky, A., & Kahneman, D. (1983) · Psychological Review · doi:10.1037/0033-295x.90.4.293 · Cited by 3,991
Representativeness revisited: Attribute substitution in intuitive judgment.
Kahneman, D., & Frederick, S. (2002) · Heuristics and Biases · doi:10.1017/cbo9780511808098.004 · Cited by 3,476
When choice is demotivating: can one desire too much of a good thing?
Iyengar, S. S., & Lepper, M. R. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.6.995 · Cited by 2,878
Metadata
- Authors
- Wright, P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1975-02
- Volume
- 12
- Issue
- 1
- Pages
- 60-67
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W4233433191
- Cited by
- 647
- References
- 1
- FWCI
- 8.13
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
