The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Consumer Choice Strategies: Simplifying Vs. Optimizing
Abstract
Designing effective marketing programs requires forecasting the choice strategy a consumer will use in a given decision environment. Both simplifying and optimizing considerations may affect the strategy used. This study found individuals’ perceptions of different strategies as simplifiers and optimizers varied, with number of options being reviewed operating as a moderator.
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Citations
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Metadata
- Authors
- Wright, P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1975-02
- Volume
- 12
- Issue
- 1
- Pages
- 60-67
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W4233433191
- Cited by
- 647
- References
- 1
- FWCI
- 8.13
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
