The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels
Abstract
Key informant reports from both sides of a set of wholesaler-retailer dyads are analyzed to investigate the convergent and discriminant validity of the measures. These measures, derived from a political economy model, describe the structural form and collective sentiments within the dyadic interaction. The results indicate that the structural form measures have convergent and discriminant validity. However, the sentiments variables fail to show adequate validity. The methodological and theoretical implications of the results are assessed.
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Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Cited by
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
Anderson, J. C., & Narus, J. A. (1990) · Journal of Marketing · doi:10.1177/002224299005400103 · Cited by 5,826
The use of pledges to build and sustain commitment in distribution channels
Anderson, E., & Weitz, B. (1992) · Journal of Marketing Research · doi:10.1177/002224379202900103 · Cited by 3,431
CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.
KUMAR, N., STERN, L. W., & ANDERSON, J. C. (1993) · Academy of Management Journal · doi:10.2307/256824 · Cited by 2,467
Common methods bias: does common methods variance really bias results?
Doty, D. H., & Glick, W. H. (1998) · Organizational Research Methods · doi:10.1177/109442819814002 · Cited by 1,380
Cross-Sectional versus longitudinal survey research: concepts, findings, and guidelines
Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008) · Journal of Marketing Research · doi:10.1509/jmkr.45.3.261 · Cited by 1,305
Metadata
- Authors
- John, G., & Reve, T.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1982-11
- Volume
- 19
- Issue
- 4
- Pages
- 517-524
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2331214562
- Cited by
- 608
- References
- 5
- FWCI
- 14.18
- Type
- journal article
- Language
- en
- Open access
- closed
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