The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Reliability and Validity of Alternative Measures of Channel Member Satisfaction
Abstract
The authors describe the development of multiple-item measures to capture the construct of channel member satisfaction. Two measures are developed that are found to have high levels of reliability and validity. In addition, the construct of channel member satisfaction is found to be multidimensional, involving satisfaction with products, financial considerations, social interaction, cooperative advertising programs, and other promotional assistances.
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Citations
Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Self-citationAn Investigation into the Determinants of Customer Satisfaction
Churchill, G. A., & Surprenant, C. (1982) · Journal of Marketing Research · doi:10.2307/3151722 · Cited by 2,914
Self-citationConstruct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Cited by
Measurement of Consumer Susceptibility to Interpersonal Influence
Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989) · Journal of Consumer Research · doi:10.1086/209186 · Cited by 2,320
The use of lisrel in validating marketing constructs
Steenkamp, J.-B. E. M., & van Trijp, H. C. M. (1991) · International Journal of Research in Marketing · doi:10.1016/0167-8116(91)90027-5 · Cited by 1,848
Peng, D. X., & Lai, F. (2012) · Journal of Operations Management · doi:10.1016/j.jom.2012.06.002 · Cited by 1,532
Jap, S. D., & Ganesan, S. (2000) · Journal of Marketing Research · doi:10.1509/jmkr.37.2.227.18735 · Cited by 1,369
Analyzing the Commitment-Loyalty Link in Service Contexts
Pritchard, M. P., Havitz, M. E., & Howard, D. R. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399273004 · Cited by 987
Metadata
- Authors
- Ruekert, R. W., & Churchill, G. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1984-05
- Volume
- 21
- Issue
- 2
- Pages
- 226-233
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2335602870
- Cited by
- 345
- References
- 4
- FWCI
- 3.98
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Reliability and Validity of Alternative Measures of Channel Member Satisfaction. https://app.cochat.ai/papers/10.1177/002224378402100212
- The paper
- Ruekert, R. W., & Churchill, G. A. (1984). Reliability and Validity of Alternative Measures of Channel Member Satisfaction. Journal of Marketing Research. https://doi.org/10.1177/002224378402100212
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
