The DOI matches its Crossref record; 19 of the 19 references it cites were found in a registry or an index.
Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data
Abstract
The authors propose a taxonomic framework for defining and measuring alternate forms of variety-seeking and reinforcement behavior. This framework is composed of seven simple and testable models that capture the spirit of most of the models offered in the marketing literature in this area. The models are tested on panel data for 16 brands in five separate product categories. In addition, simulations are run to examine the effects of violations of the modeling assumptions. The analyses provide insights about variety-seeking and reinforcement tendencies which may be of benefit to the marketing manager.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
(2013) · American Economic Review · doi:10.1257/aer.103.6.i · Cited by 7,220
A Logit Model of Brand Choice Calibrated on Scanner Data
Guadagni, P. M., & Little, J. D. C. (1983) · Marketing Science · doi:10.1287/mksc.2.3.203 · Cited by 1,805
Brand Loyalty: Measurement and Management
Jacoby, J., & Chestnut, R. W. (1978) · Medical Entomology and Zoology · Cited by 1,621
Variety Seeking Behavior: An Interdisciplinary Review
McAlister, L., & Pessemier, E. (1982) · Journal of Consumer Research · doi:10.1086/208926 · Cited by 999
Brand Loyalty: Measurement and Management
Berkowitz, E. N., Jacoby, J., & Chestnut, R. (1978) · Journal of Marketing Research · doi:10.2307/3150644 · Cited by 974
Foundations of Statistical Inference.
Stone, M., Godambe, V. P., & Sprott, D. A. (1972) · Biometrika · doi:10.2307/2334645 · Cited by 556
A Dynamic Attribute Satiation Model of Variety-Seeking Behavior
McAlister, L. (1982) · Journal of Consumer Research · doi:10.1086/208907 · Cited by 542
Variety Seeking Through Brand Switching
Givon, M. (1984) · Marketing Science · doi:10.1287/mksc.3.1.1 · Cited by 332
The Foundations of Statistical Inference.
Welch, B. L., & Savage, L. G. (1963) · Journal of the Royal Statistical Society. Series A (General) · doi:10.2307/2982459 · Cited by 266
Lattin, J. M., & Mcalister, L. (1985) · Journal of Marketing Research · doi:10.1177/002224378502200308 · Cited by 229
Cited by
Customer Switching Behavior in Service Industries: An Exploratory Study
Keaveney, S. M. (1995) · Journal of Marketing · doi:10.2307/1252074 · Cited by 2,905
The use of lisrel in validating marketing constructs
Steenkamp, J.-B. E. M., & van Trijp, H. C. M. (1991) · International Journal of Research in Marketing · doi:10.1016/0167-8116(91)90027-5 · Cited by 1,848
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V., & Shah, D. (2004) · Journal of Retailing · doi:10.1016/j.jretai.2004.10.007 · Cited by 757
Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
Fournier, S., & Yao, J. L. (1997) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(97)00021-9 · Cited by 675
Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior
Trijp, H. C. M. V., Hoyer, W. D., & Inman, J. J. (1996) · Journal of Marketing Research · doi:10.1177/002224379603300303 · Cited by 621
Metadata
- Authors
- Kahn, B. E., Kalwani, M. U., & Morrison, D. G.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1986-05
- Volume
- 23
- Issue
- 2
- Pages
- 89-100
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2032345243
- Cited by
- 411
- References
- 19
- FWCI
- 14.53
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data. https://app.cochat.ai/papers/10.1177/002224378602300201
- The paper
- Kahn, B. E., Kalwani, M. U., & Morrison, D. G. (1986). Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data. Journal of Marketing Research. https://doi.org/10.1177/002224378602300201
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
