The DOI matches its Crossref record; 19 of the 19 references it cites were found in a registry or an index.
Country Image: Halo or Summary Construct?
Abstract
The author examines the role of country image in consumer evaluations of television sets and automobiles. Specifically, two alternative causal models are developed and tested: (1) the halo model hypothesizing that country image serves as a halo in product evaluation and (2) the summary construct model hypothesizing that country image functions as a summary construct. The test results indicate that when consumers are not familiar with a country's products, country image may serve as a halo from which consumers infer a brand's product attributes and which affects their attitude toward the brand indirectly through product attribute rating. In contrast, as consumers become familiar with a country's products, country image may become a construct that summarizes consumers’ beliefs about product attributes and directly affects their attitude toward the brand.
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Cites
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
The magical number seven, plus or minus two: Some limits on our capacity for processing information.
Miller, G. A. (1956) · Psychological Review · doi:10.1037/h0043158 · Cited by 17,812
Country-of-Origin Effects on Product Evaluations
Bilkey, W. J., & Nes, E. (1982) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8490539 · Cited by 1,809
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
Statistical analysis of sets of congeneric tests
Jöreskog, K. G. (1971) · Psychometrika · doi:10.1007/bf02291393 · Cited by 1,481
Country-of-Origin Effects for Uni-National and Bi-National Products
Han, C. M., & Terpstra, V. (1988) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8490379 · Cited by 961
Self-citationSimon, H. A. (1974) · Science · doi:10.1126/science.183.4124.482 · Cited by 925
Consumer Information, Product Quality, and Seller Reputation
Shapiro, C. (1982) · The Bell Journal of Economics · doi:10.2307/3003427 · Cited by 843
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
Johansson, J. K., Douglas, S. P., & Nonaka, I. (1985) · Journal of Marketing Research · doi:10.1177/002224378502200404 · Cited by 714
Price, brand name, and product composition characteristics as determinants of perceived quality.
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Cited by
A model of destination image formation
Baloglu, S., & McCleary, K. W. (1999) · Annals of Tourism Research · doi:10.1016/s0160-7383(99)00030-4 · Cited by 3,563
The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value
Teas, R. K., & Agarwal, S. (2000) · Journal of the Academy of Marketing Science · doi:10.1177/0092070300282008 · Cited by 803
O’Cass, A., & Frost, H. (2002) · Journal of Product & Brand Management · doi:10.1108/10610420210423455 · Cited by 677
Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods
Klein, J. G. (2002) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8491020 · Cited by 532
Lu Wang, C., & Xiong Chen, Z. (2004) · Journal of Consumer Marketing · doi:10.1108/07363760410558663 · Cited by 502
Metadata
- Authors
- Han, C. M.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1989-05
- Volume
- 26
- Issue
- 2
- Pages
- 222-229
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2317216277
- Cited by
- 1,310
- References
- 19
- FWCI
- 14.00
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
