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Cited by 502

The DOI matches its Crossref record; 40 of the 40 references it cites were found in a registry or an index.

Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects

Lu Wang, Cheng, Xiong Chen, Zhen·2004·Journal of Consumer Marketing

Abstract

Previous studies conducted in developed countries have demonstrated that ethnocentric consumers are more willing to buy domestic products. This study investigates the moderating roles of quality judgment of domestic products and conspicuous consumption (CC) in the relationship between consumer ethnocentrism and willingness to buy domestic products (WBD) in the context of a developing country, namely the People's Republic of China. The results support the hypothesis that the impact of ethnocentrism on consumer WBD tends to be weaker when consumers judge them as being of lower quality, or when consumers hold higher CC values. The conceptual and managerial implications for developing countries, including China, are discussed.

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Metadata

Authors
Lu Wang, C., & Xiong Chen, Z.
Venue
Journal of Consumer Marketing
Publisher
Emerald
Published
2004-10-01
Volume
21
Issue
6
Pages
391-400
ISSN
0736-3761 (ISSN-L)
OpenAlex
W2003107128
Cited by
502
References
40
FWCI
23.85
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects. https://app.cochat.ai/papers/10.1108/07363760410558663
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Lu Wang, C., & Xiong Chen, Z. (2004). Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects. Journal of Consumer Marketing. https://doi.org/10.1108/07363760410558663

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.