The DOI matches its Crossref record; 40 of the 40 references it cites were found in a registry or an index.
Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects
Abstract
Previous studies conducted in developed countries have demonstrated that ethnocentric consumers are more willing to buy domestic products. This study investigates the moderating roles of quality judgment of domestic products and conspicuous consumption (CC) in the relationship between consumer ethnocentrism and willingness to buy domestic products (WBD) in the context of a developing country, namely the People's Republic of China. The results support the hypothesis that the impact of ethnocentrism on consumer WBD tends to be weaker when consumers judge them as being of lower quality, or when consumers hold higher CC values. The conceptual and managerial implications for developing countries, including China, are discussed.
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Cited by
Zeugner-Roth, K. P., Žabkar, V., & Diamantopoulos, A. (2015) · Journal of International Marketing · doi:10.1509/jim.14.0038 · Cited by 454
Strizhakova, Y., Coulter, R. A., & Price, L. L. (2008) · Journal of International Marketing · doi:10.1509/jimk.16.4.57 · Cited by 311
Metadata
- Authors
- Lu Wang, C., & Xiong Chen, Z.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 2004-10-01
- Volume
- 21
- Issue
- 6
- Pages
- 391-400
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W2003107128
- Cited by
- 502
- References
- 40
- FWCI
- 23.85
- Type
- journal article
- Language
- en
- Open access
- closed
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- Lu Wang, C., & Xiong Chen, Z. (2004). Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects. Journal of Consumer Marketing. https://doi.org/10.1108/07363760410558663
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