The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
An Imagery-Processing View of the Role of Pictures in Print Advertisements
Abstract
Pictures that exemplify verbal product attribute information in an ad are argued to enhance ad recall only when the verbal information is of low imagery. When the verbal information is of high imagery, self-generated images are expected to minimize the effect of externally provided pictures on the recall of verbal information.
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Citations
Cites
Experimental Design: Procedures for the Behavioral Sciences
Kirk, R. (2013) · doi:10.4135/9781483384733 · Cited by 8,539
Cited by
Images in Advertising: The Need for a Theory of Visual Rhetoric
Scott, L. M. (1994) · Journal of Consumer Research · doi:10.1086/209396 · Cited by 788
Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall
Gupta, P. B., & Lord, K. R. (1998) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1998.10505076 · Cited by 587
Magnier, L., & Schoormans, J. (2015) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2015.09.005 · Cited by 382
What women want? How contextual product displays influence women’s online shopping behavior
González, E. M., Meyer, J.-H., & Paz Toldos, M. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2020.10.002 · Cited by 70
Metadata
- Authors
- Unnava, H. R., & Burnkrant, R. E.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1991-05
- Volume
- 28
- Issue
- 2
- Pages
- 226-231
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2313216112
- Cited by
- 297
- References
- 1
- FWCI
- 20.36
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: An Imagery-Processing View of the Role of Pictures in Print Advertisements. https://app.cochat.ai/papers/10.1177/002224379102800210
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- Unnava, H. R., & Burnkrant, R. E. (1991). An Imagery-Processing View of the Role of Pictures in Print Advertisements. Journal of Marketing Research. https://doi.org/10.1177/002224379102800210
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
