Colour appeal in website design within and across cultures: A multi-method evaluation
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Website colour appeal is an important factor for website trust and there are differences in consumer perception across cultures.
“Website colour appeal is an important factor for website trust and there are differences in consumer perception across cultures (Cyr et al., 2010).”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Cyr et al., 2010
Cites
User Acceptance of Information Technology: Toward A Unified View1
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A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549 · see citing works
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Gefen, D., Karahanna, E., & Straub, D. W. (2003) · MIS Quarterly · doi:10.2307/30036519 · Cited by 8,635 · see citing works
Eye movements in reading and information processing: 20 years of research
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The role played by perceived usability, satisfaction and consumer trust on website loyalty
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Individual Trust in Online Firms: Scale Development and Initial Test
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“These differential experiences by members of different country groups serve to support earlier work that website elements vary by culture (Bhattacherjee, 2002; Cyr et al., 2006; Cyr et al., 2005; Fornell, and Larcker, 1981; Meyers-Levy and Peracchio, 1995), although now tested using multiple methods in a rigorous expe…”
ResultOn-line trust: concepts, evolving themes, a model
Corritore, C. L., Kracher, B., & Wiedenbeck, S. (2003) · International Journal of Human-Computer Studies · doi:10.1016/s1071-5819(03)00041-7 · Cited by 1,200 · see citing works
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Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty
Cyr, D. (2008) · Journal of Management Information Systems · doi:10.2753/mis0742-1222240402 · Cited by 766 · see citing works
Self-citationCrosscurrents: cultural dimensions and global Web user-interface design
Marcus, A., & Gould, E. W. (2000) · Interactions · doi:10.1145/345190.345238 · Cited by 654 · cited 3× · see citing works
“Although various elements of website design have significant impacts on consumer perceptions and willingness to interact with or return to a website (Fornell and Larcker, 1981; Szymanski and Hise, 2000), research is sparse when examining potential impacts of website colour (Marcus and Gould, 2000).”
BackgroundEVERARD, A., & GALLETTA, D. F. (2005) · Journal of Management Information Systems · doi:10.2753/mis0742-1222220303 · Cited by 451 · see citing works
Beyond Trust: Web Site Design Preferences Across Cultures
Cyr, D., Bonanni, C., Bowes, J., & Ilsever, J. (2005) · Journal of Global Information Management · doi:10.4018/jgim.2005100102 · Cited by 268 · see citing works
Self-citationKim, D., & Benbasat, I. (2006) · Information Systems Research · doi:10.1287/isre.1060.0093 · Cited by 239 · see citing works
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Linxen, S., Sturm, C., Brühlmann, F., Cassau, V., Opwis, K., & Reinecke, K. (2021) · Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems · doi:10.1145/3411764.3445488 · Cited by 254 · see citing works
The impact of colour on Website appeal and users’ cognitive processes
Bonnardel, N., Piolat, A., & Le Bigot, L. (2011) · Displays · doi:10.1016/j.displa.2010.12.002 · Cited by 216 · see citing works
Website design, trust and culture: An eight country investigation
Cyr, D. (2013) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2013.03.007 · Cited by 180 · see citing works
Self-citationColor and engagement in touristic Instagram pictures: A machine learning approach
Yu, J., & Egger, R. (2021) · Annals of Tourism Research · doi:10.1016/j.annals.2021.103204 · Cited by 171 · see citing works
Two Worlds of Trust for Potential E-Commerce Users: Humans as Cognitive Misers
Liu, B. Q., & Goodhue, D. L. (2012) · Information Systems Research · doi:10.1287/isre.1120.0424 · Cited by 111 · see citing works
Sohaib, O., & Kang, K. (2015) · International Journal of Electronic Business · doi:10.1504/ijeb.2015.069104 · Cited by 60 · see citing works
Udo, G. J., Bagchi, K. K., & Kirs, P. J. (2012) · Computers in Human Behavior · doi:10.1016/j.chb.2012.04.017 · Cited by 51 · see citing works
Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
Sohaib, O., Kang, K., & Miliszewska, I. (2019) · Journal of Global Information Management · doi:10.4018/jgim.2019040104 · Cited by 39 · see citing works
Designing Trustworthy User Interfaces
Zieglmeier, V., & Lehene, A. M. (2021) · 33rd Australian Conference on Human-Computer Interaction · doi:10.1145/3520495.3520525 · Cited by 19 · see citing works
Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
Sohaib, O., Kang, K., & Miliszewska, I. (2021) · Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business · doi:10.4018/978-1-7998-8957-1.ch089 · Cited by 15 · see citing works
Nizamani, S., Khoumbati, K.-U.-R., Nizamani, S., Memon, S., Nizamani, S., & Basir, N. (2018) · 2018 International Conference on Information and Communication Technology for the Muslim World (ICT4M) · doi:10.1109/ict4m.2018.00067 · Cited by 8 · see citing works
- Authors
- Cyr, D., Head, M., & Larios, H.
- Affiliations
- Simon Fraser University (CA)
- McMaster University (CA)
- Corresponding author
- Cyr, Dianne
- ORCID
- Head, Milena
- Venue
- International Journal of Human-Computer Studies
- Publisher
- Elsevier BV
- Published
- 2010-01
- Volume
- 68
- Issue
- 1-2
- Pages
- 1-21
- ISSN
- 1071-5819 (ISSN-L)
- OpenAlex
- W2000141706
- Cited by
- 511
- References
- 15
- Citations by year
- 2026: 25 · 2025: 19 · 2024: 26 · 2023: 34 · 2022: 29 · 2021: 61 · 2020: 33 · 2019: 25 · 2018: 35 · 2017: 36 · 2016: 28 · 2015: 39 · 2014: 39 · 2013: 33 · 2012: 26
- FWCI
- 20.89
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Human-Computer Studies (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Color perception and design
- Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- color psychology, cross-cultural comparison, user trust, user satisfaction, e-loyalty, eye tracking, web design, web marketing, interface design
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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