Online hookup sites for meeting sexual partners among men who have sex with men in Rhode Island, 2013: a call for public health action.
Open accessAbstract
Frequent use of websites and mobile telephone applications (apps) by men who have sex with men (MSM) to meet sexual partners, commonly referred to as "hookup" sites, make them ideal platforms for HIV prevention messaging. This Rhode Island case study demonstrated widespread use of hookup sites among MSM recently diagnosed with HIV. We present the advertising prices and corporate social responsibility (CSR) programs of the top five sites used by newly diagnosed HIV-positive MSM to meet sexual partners: Grindr, Adam4Adam, Manhunt, Scruff, and Craigslist. Craigslist offered universal free advertising. Scruff offered free online advertising to selected nonprofit organizations. Grindr and Manhunt offered reduced, but widely varying, pricing for nonprofit advertisers. More than half (60%, 26/43) of newly diagnosed MSM reported meeting sexual partners online in the 12 months prior to their diagnosis. Opportunities for public health agencies to promote HIV-related health messaging on these sites were limited. Partnering with hookup sites to reach high-risk MSM for HIV prevention and treatment messaging is an important public health opportunity for reducing disease transmission risks in Rhode Island and across the United States.
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These sites offer an opportunity for effective STI prevention messaging, although the cost might be limiting.
“Moreover, these sites offer an opportunity for effective STI prevention messaging (246), although the cost might be limiting (247).”
From Sexually Transmitted Infections Treatment Guidelines, 2021 (2021) · cites this paper as [247]
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Sexually Transmitted Infections Treatment Guidelines, 2021
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Self-citation
- Authors
- Chan, P. A., Towey, C., Poceta, J., Rose, J., Bertrand, T., Kantor, R., Harvey, J., Santamaria, E. K., Alexander-Scott, N., & Nunn, A.
- Affiliations
- Brown University (US)
- Rhode Island Public Health Institute, Providence, RI
- Wesleyan University (US)
- Rhode Island Department of Health (US)
- Corresponding author
- Chan, Philip A.
- ORCID
- Venue
- Public Health Reports
- Publisher
- SAGE Publications
- Published
- 2016-03
- Volume
- 131
- Issue
- 2
- Pages
- 264-271
- ISSN
- 0033-3549 (ISSN-L)
- 1468-2877
- PMC
- PMC4765975
- OpenAlex
- W2415215739
- Cited by
- 43
- References
- 14
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 1 · 2023: 2 · 2022: 3 · 2021: 9 · 2020: 6 · 2019: 4 · 2018: 9 · 2017: 5 · 2016: 1
- FWCI
- 5.85
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Public Health Reports (publishedVersion)
- Europe PMC (PubMed Central) (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Gilead Sciences (R25MH83620)
- Mylan
- National Institutes of Health
- Center for AIDS Research, University of Washington (P30AI042853, T32DA013911)
- National Institute on Alcohol Abuse and Alcoholism (K01AA020228)
- National Institute of Mental Health (R25MH83620, R25MH083620)
- National Institute on Drug Abuse (T32DA013911)
- National Institute of General Medical Sciences (R25GM083270)
- National Institute of Allergy and Infectious Diseases (K23AI096923, R25MH83620, P30AI042853)
- Topics
- Health Sciences › Medicine › Infectious Diseases › HIV/AIDS Research and Interventions
- Health Sciences › Medicine › Epidemiology › HIV, Drug Use, Sexual Risk
- Social Sciences › Health › Social Media in Health Education
- Keywords
- dating websites, hookups, men who have sex with men, HIV prevention, newly diagnosed HIV, corporate social responsibility, Grindr, Craigslist, manhunt, mobile application, public health communication, Rhode Island
- MeSH terms
- Adolescent, Adult, Female, Health Promotion, Humans, Interviews as Topic, Male, Marketing of Health Services, Middle Aged, Rhode Island, Risk-Taking, Sexual Behavior, Sexual Partners, HIV Infections, Substance Abuse, Intravenous, Homosexuality, Male, Risk Assessment, Organizational Case Studies, Internet, Consumer Health Information, Young Adult, Social Networking, Mobile Applications
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