The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services
Abstract
This article investigates the specific experience of anger and dissatisfaction and their effects on customers' behavioral responses to failed service encounters across industries. Study 1 demonstrates that anger and dissatisfaction are qualitatively different emotions with respect to their idiosyncratic experiential content. Study 2 builds on these findings and shows how anger and service encounter dissatisfaction differentially affect customer behavior. It provides empirical support for the contention that anger mediates the relationship between service encounter dissatisfaction and customers' behavioral responses. The findings of Study 2 diverge from previous findings in marketing on the interrelationships between customer satisfaction/dissatisfaction, related consumption emotions, and customers' behavioral responses to service failure. The implications of these findings for services marketing theory and practice are delineated.
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Cites
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The Behavioral Consequences of Service Quality
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Product/Consumption-Based Affective Responses and Postpurchase Processes
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“However, note that Westbrook (1987) measured anger at a lower level of abstraction (a particular service encounter) than dissatisfaction (accumulated satisfaction with a service provider or summary satisfaction).”
BackgroundResultInfluentialRelations among emotion, appraisal, and emotional action readiness
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Xia, L., Monroe, K. B., & Cox, J. L. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.4.1.42733 · Cited by 1,474
Exploring Customer Loyalty Following Service Recovery: The Mediating Effects of Trust and Emotions
DeWitt, T., Nguyen, D. T., & Marshall, R. (2008) · Journal of Service Research · doi:10.1177/1094670507310767 · Cited by 453
The Positive and Negative Effects of Switching Costs on Relational Outcomes
Jones, M. A., Reynolds, K. E., Mothersbaugh, D. L., & Beatty, S. E. (2007) · Journal of Service Research · doi:10.1177/1094670507299382 · Cited by 446
Post-adoption behaviors of e-service customers: The interplay of cognition and emotion
Chea, S., & Luo, M. M. (2008) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415120303 · Cited by 188
The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making
Steenhaut, S., & Van Kenhove, P. (2006) · Journal of Business Ethics · doi:10.1007/s10551-006-9090-9 · Cited by 185
Metadata
- Authors
- Bougie, R., Pieters, R., & Zeelenberg, M.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2003-09-01
- Volume
- 31
- Issue
- 4
- Pages
- 377-393
- ISSN
- 0092-0703 (ISSN-L)
- 0000-0000
- OpenAlex
- W2077947807
- Cited by
- 894
- References
- 9
- FWCI
- 15.43
- Type
- journal article
- Language
- en
- Open access
- closed
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