Post-adoption behaviors of e-service customers: The interplay of cognition and emotion
Abstract
The interplay between cognition and emotion has been explored in the consumer behavior literature, but the links between cognition-emotion interplay, satisfaction, and post-adoption behaviors have not been integrated in a single model of customer retention. The authors proposed a model that links these constructs and empirically tested it in e-service settings. The results showed that satisfaction is a significant predictor of all three post-adoption behaviors: continuance, complaint, and recommendation. Negative affective response to e-service use was found to directly predict complaint behavior, but positive affect and negative affect did not influence customer satisfaction. The implications of these findings for e-service customer retention theory and practice are delineated.
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Discomfort negatively affects satisfaction and brand attitudes.
“Evidence has shown that discomfort negatively affects satisfaction (Chea & Luo, 2008) and brand attitudes (Chang, 2011).”
From Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation (2018) · cites this paper as Chea & Luo, 2008
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- Authors
- Chea, S., & Luo, M. M.
- Affiliations
- University of Hawaiʻi at Mānoa (US)
- Yuan Ze University (TW)
- Venue
- International Journal of Electronic Commerce
- Publisher
- Informa UK Limited
- Published
- 2008-04
- Volume
- 12
- Issue
- 3
- Pages
- 29-56
- ISSN
- 1086-4415 (ISSN-L)
- 1557-9301
- OpenAlex
- W2125776938
- Cited by
- 188
- References
- 65
- Citations by year
- 2026: 3 · 2025: 6 · 2024: 7 · 2023: 7 · 2022: 17 · 2021: 12 · 2020: 9 · 2019: 10 · 2018: 11 · 2017: 11 · 2016: 10 · 2015: 11 · 2014: 13 · 2013: 13 · 2012: 22
- FWCI
- 16.96
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Electronic Commerce (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Keywords
- post-adoption behavior, customer satisfaction, customer retention, continuance intention, complaint behavior, word-of-mouth recommendation, emotional responses, positive affect, negative affect
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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