Cited by 188Customer Service Quality and LoyaltyTechnology Adoption and User BehaviourDigital Marketing and Social Media

Post-adoption behaviors of e-service customers: The interplay of cognition and emotion

Chea, Sophea, Luo, Margaret Meiling·2008·International Journal of Electronic Commerce

Abstract

The interplay between cognition and emotion has been explored in the consumer behavior literature, but the links between cognition-emotion interplay, satisfaction, and post-adoption behaviors have not been integrated in a single model of customer retention. The authors proposed a model that links these constructs and empirically tested it in e-service settings. The results showed that satisfaction is a significant predictor of all three post-adoption behaviors: continuance, complaint, and recommendation. Negative affective response to e-service use was found to directly predict complaint behavior, but positive affect and negative affect did not influence customer satisfaction. The implications of these findings for e-service customer retention theory and practice are delineated.

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Registry

Crossref · 10.2753/jec1086-4415120303

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Authors
Chea, S., & Luo, M. M.
Affiliations
  • University of Hawaiʻi at Mānoa (US)
  • Yuan Ze University (TW)
Venue
International Journal of Electronic Commerce
Published
2008-04
Volume
12
Issue
3
Pages
29-56
ISSN
  • 1086-4415 (ISSN-L)
  • 1557-9301
OpenAlex
W2125776938
Cited by
188
References
65
Citations by year
2026: 3 · 2025: 6 · 2024: 7 · 2023: 7 · 2022: 17 · 2021: 12 · 2020: 9 · 2019: 10 · 2018: 11 · 2017: 11 · 2016: 10 · 2015: 11 · 2014: 13 · 2013: 13 · 2012: 22
FWCI
16.96
Type
journal article
Language
en
Open access
closed
Locations
International Journal of Electronic Commerce (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Keywords
post-adoption behavior, customer satisfaction, customer retention, continuance intention, complaint behavior, word-of-mouth recommendation, emotional responses, positive affect, negative affect

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