The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Affect and Persuasion: Emotional Responses to Public Service Announcements
Abstract
An experiment was designed to examine the role of emotion in persuasion. In this study, 140 undergraduates viewed eight public service announcements (PSAs) and then reported on their cognitive, emotional, and attitudinal responses to each. Some participants were instructed to attend to their feelings and use them in evaluating the PSAs (heuristic-enabled condition), whereas others were told to dampen their feelings and not let their emotions influence their judgments of the PSAs (heuristic-disabled condition). After controlling for cognition, the data showed a unique and separate effect for each emotion on perceived message effectiveness. However, the manipulations produced no observable effect on the magnitude of association between emotion and perceived effectiveness. Effects of both emotion and cognition on attitude toward the issue were mediated by perceived message effectiveness. A second study showed that perceived effectiveness and liking for the message are distinct judgments. Effectiveness is the preferred measure for studying PSAs.
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Russell, J. A. (1980) · Journal of Personality and Social Psychology · doi:10.1037/h0077714 · Cited by 16,334
Lazarus, R. S. (1991) · doi:10.1093/oso/9780195069945.001.0001 · Cited by 12,691
An argument for basic emotions
Ekman, P. (1992) · Cognition and Emotion · doi:10.1080/02699939208411068 · Cited by 9,646
Emotion knowledge: further exploration of a prototype approach
Shaver, P., Schwartz, J., Kirson, D., & O'Connor, C. (1987) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.52.6.1061 · Cited by 3,072
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Cited by
On the Nature of Reactance and its Role in Persuasive Health Communication
Dillard, J. P., & Shen, L. (2005) · Communication Monographs · doi:10.1080/03637750500111815 · Cited by 1,571
Self-citationThe Extended Parallel Process Model: Illuminating the Gaps in Research
Popova, L. (2012) · Health Education & Behavior · doi:10.1177/1090198111418108 · Cited by 361
Dillard, J. P., Weber, K. M., & Vail, R. G. (2007) · Journal of Communication · doi:10.1111/j.1460-2466.2007.00360.x · Cited by 276
Self-citationThe Use of Media in Media Psychology
Reeves, B., Yeykelis, L., & Cummings, J. J. (2016) · Media Psychology · doi:10.1080/15213269.2015.1030083 · Cited by 184
Toward an Integrated Framework of Multiple Text Use
List, A., & Alexander, P. A. (2019) · Educational Psychologist · doi:10.1080/00461520.2018.1505514 · Cited by 147
Metadata
- Authors
- DILLARD, J. P., & PECK, E.
- Venue
- Communication Research
- Publisher
- SAGE Publications
- Published
- 2000-08
- Volume
- 27
- Issue
- 4
- Pages
- 461-495
- ISSN
- 0093-6502 (ISSN-L)
- 1552-3810
- OpenAlex
- W3159318654
- Cited by
- 382
- References
- 5
- FWCI
- 40.55
- Type
- journal article
- Language
- en
- Open access
- closed
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