The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
Abstract
This study tested the validity of using facial electromyography (EMG) as a physiological measure of the valence of radio listeners' emotional responses to advertisements and explored the effects of message valence and listener arousal on attention and memory. A within-subjects experiment was conducted in which participants listened to ten 60-second radio advertisements that had been coded in a pretest as having either a positive or negative emotional tone. Facial EMG, heart rate, and skin conductance data were collected during exposure to the advertisements. Following exposure, participants completed free recall and recogniton memory tests. Results demonstrated the validity of using facial EMG to assess the valence of emotional response to media messages. Heart rate data suggest that negative messages receive more attention than positive ones. Furthermore, how arousing a message is appears to be a better predictor of memory than message valence.
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Cites
Russell, J. A. (1980) · Journal of Personality and Social Psychology · doi:10.1037/h0077714 · Cited by 16,334
Measuring emotion: The self-assessment manikin and the semantic differential
Bradley, M. M., & Lang, P. J. (1994) · Journal of Behavior Therapy and Experimental Psychiatry · doi:10.1016/0005-7916(94)90063-9 · Cited by 9,538
Looking at pictures: Affective, facial, visceral, and behavioral reactions
LANG, P. J., GREENWALD, M. K., BRADLEY, M. M., & HAMM, A. O. (1993) · Psychophysiology · doi:10.1111/j.1469-8986.1993.tb03352.x · Cited by 3,190
The limited capacity model of mediated message processing
Lang, A. (2000) · Journal of Communication · doi:10.1111/j.1460-2466.2000.tb02833.x · Cited by 2,153 · cited 2×
“A. Lang (2000) proposed that it is possible for an audience member to allocate a large amount of attentional resources toward processing a message and later have poor memory for its content.”
BackgroundMethodSelf-citationA Bio‐Informational Theory of Emotional Imagery
Lang, P. J. (1979) · Psychophysiology · doi:10.1111/j.1469-8986.1979.tb01511.x · Cited by 1,750 · cited 1×
“According to P. J. Lang (1979) , there are three types of data that can be used to measure emotional experience: behavioral, self-report, and physiological.”
BackgroundHardwired for News: Using Biological and Cultural Evolution to Explain the Surveillance Function
Shoemaker, P. J. (1996) · Journal of Communication · doi:10.1111/j.1460-2466.1996.tb01487.x · Cited by 479
Facial electromyographic responses to vocal affect expressions
Hietanen, J. K., Surakka, V., & Linnankoski, I. (1998) · Psychophysiology · doi:10.1017/s0048577298970445 · Cited by 196
Cited by
Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., Hershfield, H. E., Ishihara, M., & Winer, R. S. (2015) · Journal of Marketing Research · doi:10.1509/jmr.13.0593 · Cited by 549
How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising
Poels, K., & Dewitte, S. (2006) · SSRN Electronic Journal · doi:10.2139/ssrn.944401 · Cited by 447
News, Politics, and Negativity
Soroka, S., & McAdams, S. (2015) · Political Communication · doi:10.1080/10584609.2014.881942 · Cited by 420
Contributions of Psychophysiology to Media Research: Review and Recommendations
Ravaja, N. (2004) · Media Psychology · doi:10.1207/s1532785xmep0602_4 · Cited by 383
A review of the use of psychophysiological methods in game research
Kivikangas, J. M., Chanel, G., Cowley, B., Ekman, I., Salminen, M., Järvelä, S., & Ravaja, N. (2011) · Journal of Gaming & Virtual Worlds · doi:10.1386/jgvw.3.3.181_1 · Cited by 288
Metadata
- Authors
- BOLLS, P. D., LANG, A., & POTTER, R. F.
- Venue
- Communication Research
- Publisher
- SAGE Publications
- Published
- 2001-10
- Volume
- 28
- Issue
- 5
- Pages
- 627-651
- ISSN
- 0093-6502 (ISSN-L)
- 1552-3810
- OpenAlex
- W2160766738
- Cited by
- 390
- References
- 7
- FWCI
- 95.63
- Type
- journal article
- Language
- en
- Open access
- closed
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- BOLLS, P. D., LANG, A., & POTTER, R. F. (2001). The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements. Communication Research. https://doi.org/10.1177/009365001028005003
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
