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Cited by 237

The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.

Pathways to Persuasion: Cognitive and Experiential Responses to Health-Promoting Mass Media Messages

Dunlop, Sally M., Wakefield, Melanie, Kashima, Yoshihisa·2010·Communication Research
DOI 10.1177/0093650209351912
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Abstract

The experience of transportation—being absorbed in a narrative—and its relationship to persuasion were considered in two studies exploring responses to health-promoting mass media messages. Following Epstein’s (1994) cognitive-experiential self-theory, two pathways to persuasion were considered: cognitive and experiential. In Study 1 ( n = 121), smokers who experienced increased transportation in response to antismoking messages reported that they would make a greater effort to quit smoking, and this effect was mediated by both experiential (emotional and self-referencing) and cognitive responses to the messages. In Study 2 ( n = 110), experiential responses to magazine messages promoting skin protection were related to intentions to protect oneself, and this effect was mediated by feelings of risk.The implications of these results are discussed in terms of principles for effective health communication campaigns as well as theoretical advances in narrative persuasion in the context of health communication.

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Metadata

Authors
Dunlop, S. M., Wakefield, M., & Kashima, Y.
Venue
Communication Research
Publisher
SAGE Publications
Published
2009-12-01
Volume
37
Issue
1
Pages
133-164
ISSN
  • 0093-6502 (ISSN-L)
  • 1552-3810
DOI
10.1177/0093650209351912
OpenAlex
W2143785320
Cited by
237
References
12
FWCI
200.79
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Pathways to Persuasion: Cognitive and Experiential Responses to Health-Promoting Mass Media Messages. https://app.cochat.ai/papers/10.1177/0093650209351912
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Dunlop, S. M., Wakefield, M., & Kashima, Y. (2010). Pathways to Persuasion: Cognitive and Experiential Responses to Health-Promoting Mass Media Messages. Communication Research. https://doi.org/10.1177/0093650209351912

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