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First Comes Love, Then Comes Google: An Investigation of Uncertainty Reduction Strategies and Self-Disclosure in Online Dating
Abstract
This study investigates relationships between privacy concerns, uncertainty reduction behaviors, and self-disclosure among online dating participants, drawing on uncertainty reduction theory and the warranting principle. The authors propose a conceptual model integrating privacy concerns, self-efficacy, and Internet experience with uncertainty reduction strategies and amount of self-disclosure and then test this model on a nationwide sample of online dating participants ( N = 562). The study findings confirm that the frequency of use of uncertainty reduction strategies is predicted by three sets of online dating concerns—personal security, misrepresentation, and recognition—as well as self-efficacy in online dating. Furthermore, the frequency of uncertainty reduction strategies mediates the relationship between these variables and amount of self-disclosure with potential online dating partners. The authors explore the theoretical implications of these findings for our understanding of uncertainty reduction, warranting, and self-disclosure processes in online contexts.
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“Such a finding runs parallel with previous works where the self was manipulated and has become different because of too much enhancement (Gibbs et al., 2011; Hart et al., 2017; Levine & Feldman, 1997).”
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Metadata
- Authors
- Gibbs, J. L., Ellison, N. B., & Lai, C.-H.
- Affiliations
- Rutgers, The State University of New Jersey (US)
- Michigan State University (US)
- Corresponding author
- Gibbs, Jennifer L.
- Venue
- Communication Research
- Publisher
- SAGE Publications
- Published
- 2010-12-14
- Volume
- 38
- Issue
- 1
- Pages
- 70-100
- ISSN
- 0093-6502 (ISSN-L)
- 1552-3810
- OpenAlex
- W2103933416
- Cited by
- 390
- References
- 97
- Citations by year
- 2026: 19 · 2025: 14 · 2024: 17 · 2023: 29 · 2022: 42 · 2021: 36 · 2020: 32 · 2019: 23 · 2018: 22 · 2017: 24 · 2016: 41 · 2015: 26 · 2014: 22 · 2013: 24 · 2012: 9
- FWCI
- 43.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Communication Research (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Psychology › Social Psychology › Attachment and Relationship Dynamics
- Social Sciences › Linguistics and Language › Digital Communication and Language
- Keywords
- online dating, uncertainty reduction, self-disclosure, privacy concerns, self-efficacy, online experience, personal security, misrepresentation, recognition, online relationships
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