Cited by 113

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"This is a Throwaway Account": Temporary Technical Identities and Perceptions of Anonymity in a Massive Online Community

Leavitt, Alex·2015·Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing

Abstract

This paper explores temporary identities on social media platforms and individuals' uses of these identities with respect to their perceptions of anonymity. Given the research on multiple profile maintenance, little research has examined the role that some social media platforms play in affording users with temporary identities. Further, most of the research on anonymity stops short of the concept of varying perceptions of anonymity. This paper builds on these research areas by describing the phenomenon of temporary "throwaway accounts" and their uses on reddit.com, a popular social news site. In addition to ethnographic trace analysis to examine the contexts in which throwaway accounts are adopted, this paper presents a predictive model that suggests that perceptions of anonymity significantly shape the potential uses of throwaway accounts and that women are much more likely to adopt temporary identities than men.

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Research works printed but not linked: 42

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Metadata

Authors
Leavitt, A.
Venue
Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing
Publisher
ACM
Published
2015-02-28
Pages
317-327
Cited by
113
References
10
Funders
University of Southern California (Annenberg Graduate Fellowship)

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