The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.
The Midas Touch: The Effects of Interpersonal Touch on Restaurant Tipping
Abstract
The present study examined the effects of two types of touch in a controlled but natural setting, a restaurant. Waitresses briefly touched customers either on the hand or the shoulder as they were returning change. Customers' reactions were assessed by a restaurant survey and a novel behavioral measure, the tip expressed as a percentage of the bill. The tipping rate for the two types of touch did not differ from each other and did not differ according to the customer's gender. Both tipping rates were significantly larger than a control, no-touch condition. There were no touch effects on ratings of the waitress, the restaurant's atmosphere, or the dining experience. It was concluded that touch effects can occur without awareness, and that males will not react more negatively to touch than females when the touch is unobtrusive or free of status and dependency connotations.
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Cited by
Discriminative and affective touch: Sensing and feeling.
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Metadata
- Authors
- Crusco, A. H., & Wetzel, C. G.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 1984-12
- Volume
- 10
- Issue
- 4
- Pages
- 512-517
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2052874641
- Cited by
- 473
- References
- 14
- FWCI
- 10.21
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- Crusco, A. H., & Wetzel, C. G. (1984). The Midas Touch: The Effects of Interpersonal Touch on Restaurant Tipping. Personality and Social Psychology Bulletin. https://doi.org/10.1177/0146167284104003
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
