The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
Open accessAbstract
This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other’s traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars to further advance the integration of RBV and marketing from both theory-driven practice management as well as a problem-driven theory development perspectives.
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Citations
Cites
Exploration and Exploitation in Organizational Learning
March, J. G. (1991) · Organization Science · doi:10.1287/orsc.2.1.71 · Cited by 21,942
The resource-based theory of competitive advantage: Implications for strategy formulation
Grant, R. M. (1991) · California Management Review · doi:10.2307/41166664 · Cited by 9,699
Strategic assets and organizational rent
Amit, R., & Schoemaker, P. J. H. (1993) · Strategic Management Journal · doi:10.1002/smj.4250140105 · Cited by 8,425
Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
The resource-based view of the firm: Ten years after 1991
Barney, J., Wright, M., & Ketchen, D. J. (2001) · Journal of Management · doi:10.1177/014920630102700601 · Cited by 3,451
Mikalef, P., & Gupta, M. (2021) · Information & Management · doi:10.1016/j.im.2021.103434 · Cited by 1,700
Resource-based theory in marketing
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0336-7 · Cited by 882
Customer value anticipation, customer satisfaction and loyalty: An empirical examination
Flint, D. J., Blocker, C. P., & Boutin, P. J. (2011) · Industrial Marketing Management · doi:10.1016/j.indmarman.2010.06.034 · Cited by 380
Metadata
- Authors
- Srivastava, R.
- Venue
- Journal of Management
- Publisher
- SAGE Publications
- Published
- 2001-12
- Volume
- 27
- Issue
- 6
- Pages
- 777-802
- ISSN
- 0149-2063 (ISSN-L)
- OpenAlex
- W2154374169
- Cited by
- 1,092
- References
- 3
- FWCI
- 36.83
- Type
- journal article
- Language
- en
- Open access
- green
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- Srivastava, R. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management. https://doi.org/10.1016/s0149-2063(01)00123-4
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
