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Cited by 813

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries

Groth, Markus·2005·Journal of Management

Abstract

Organizational citizenship behavior (OCB) research is extended to the customer domain by examining the role of customer behavior in Internet service deliveries. Based on the OCB framework, it was hypothesized that a conceptual distinction between in-role behaviors (i.e., task performance) and extra-role behaviors (i.e., citizenship behavior) can be extended to customers who participate in service delivery. Survey data show that customers differentiate coproduction behaviors from customer citizenship behaviors. Furthermore, these two behaviors had different sets of predictors. Theoretical and practical implications are discussed from the perspective of OCB theories.

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Metadata

Authors
Groth, M.
Venue
Journal of Management
Published
2005-02
Volume
31
Issue
1
Pages
7-27
ISSN
  • 0149-2063 (ISSN-L)
  • 1557-1211
OpenAlex
W2111053589
Cited by
813
References
8
FWCI
8.59
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries. https://app.cochat.ai/papers/10.1177/0149206304271375
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Groth, M. (2005). Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries. Journal of Management. https://doi.org/10.1177/0149206304271375

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.