Cited by 48Misinformation and Its ImpactsDigital Media Forensic DetectionMedia Influence and Politics

They Would Never Say Anything Like This! Reasons To Doubt Political Deepfakes

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Hameleers, Michael, van der Meer, Toni G. L. A., Dobber, Tom·2024·European Journal of Communication

Abstract

Although deepfakes are conventionally regarded as dangerous, we know little about how deepfakes are perceived, and which potential motivations drive doubt in the believability of deepfakes versus authentic videos. To better understand the audience's perceptions of deepfakes, we ran an online experiment ( N = 829) in which participants were randomly exposed to a politician's textual or audio-visual authentic speech or a textual or audio-visual manipulation (a deepfake) where this politician's speech was forged to include a radical right-wing populist narrative. In response to both textual disinformation and deepfakes, we inductively assessed (1) the perceived motivations for expressed doubt and uncertainty in response to disinformation and (2) the accuracy of such judgments. Key findings show that participants have a hard time distinguishing a deepfake from a related authentic video, and that the deepfake's content distance from reality is a more likely cause for doubt than perceived technological glitches. Together, we offer new insights into news users’ abilities to distinguish deepfakes from authentic news, which may inform (targeted) media literacy interventions promoting accurate verification skills among the audience.

Integrity signals

Registry

Crossref · 10.1177/02673231231184703

Cites

27 of 27 references verified0 citation errors · 0 not checkable

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  • The processing of false information is likely to be motivated by a confirmation bias.

    “The processing of false information is likely to be motivated by a confirmation bias (e.g., Hameleers et al., 2024): People are more likely to uncritically accept information when it reassures their worldviews and political attitudes, and critically scrutinize information when it does not confirm their existing worldviews (e.g., Kunda, 1990).”
  • AI can be used by authoritarian regimes or interest groups to rewrite historical and cultural narratives.

    “Furthermore, and very relevant to this reflection, AI can be used by authoritarian regimes or interest groups to rewrite historical and cultural narratives (Hameleers et al., 2024).”
  • Hameeler et al. showed that if a statement made by the video subject seemed out of character or unlikely for the subject to make, participants were more likely to question the credibility of the video, regardless of whether the video was a deepfake or not.

    “Hameeler et al. [31] also showed if a statement made by the video subject seemed out of character or unlikely for the subject to make (i.e., ' he would never say anything like this ' ), participants were more likely to question the credibility of the video, regardless of whether the video was a deepfake or not.”

    From Human Performance in Deepfake Detection: A Systematic Review (2025) · cites this paper as [31]

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Authors
Hameleers, M., van der Meer, T. G. L. A., & Dobber, T.
Affiliations
  • University of Amsterdam (NL)
  • University of Amsterdam, Netherlands
Corresponding author
Hameleers, Michael
Venue
European Journal of Communication
Published
2023-06-26
Volume
39
Issue
1
Pages
56-70
ISSN
  • 0267-3231 (ISSN-L)
  • 1460-3705
OpenAlex
W4382065225
Cited by
47
References
26
Citations by year
2026: 16 · 2025: 24 · 2024: 6 · 2023: 1
FWCI
20.28
Type
journal article
Language
en
Open access
Locations
  • European Journal of Communication (publishedVersion, cc-by-nc)
  • UvA-DARE (University of Amsterdam) (submittedVersion, cc-by-nc)
Funders
Facebook
Topics
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
  • Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Digital Media Forensic Detection
  • Social Sciences › Sociology and Political Science › Media Influence and Politics
Keywords
deepfakes, political disinformation, deepfake detection, perceived authenticity, radical right-wing populism, political speeches, media literacy, news users

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