They Would Never Say Anything Like This! Reasons To Doubt Political Deepfakes
Open accessAbstract
Although deepfakes are conventionally regarded as dangerous, we know little about how deepfakes are perceived, and which potential motivations drive doubt in the believability of deepfakes versus authentic videos. To better understand the audience's perceptions of deepfakes, we ran an online experiment ( N = 829) in which participants were randomly exposed to a politician's textual or audio-visual authentic speech or a textual or audio-visual manipulation (a deepfake) where this politician's speech was forged to include a radical right-wing populist narrative. In response to both textual disinformation and deepfakes, we inductively assessed (1) the perceived motivations for expressed doubt and uncertainty in response to disinformation and (2) the accuracy of such judgments. Key findings show that participants have a hard time distinguishing a deepfake from a related authentic video, and that the deepfake's content distance from reality is a more likely cause for doubt than perceived technological glitches. Together, we offer new insights into news users’ abilities to distinguish deepfakes from authentic news, which may inform (targeted) media literacy interventions promoting accurate verification skills among the audience.
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The processing of false information is likely to be motivated by a confirmation bias.
“The processing of false information is likely to be motivated by a confirmation bias (e.g., Hameleers et al., 2024): People are more likely to uncritically accept information when it reassures their worldviews and political attitudes, and critically scrutinize information when it does not confirm their existing worldviews (e.g., Kunda, 1990).”
From How persuasive are political cheapfakes disseminated via social media? The effects of out-of-context visual disinformation on message credibility and issue agreement (2025) · cites this paper as Hameleers et al., 2024
AI can be used by authoritarian regimes or interest groups to rewrite historical and cultural narratives.
“Furthermore, and very relevant to this reflection, AI can be used by authoritarian regimes or interest groups to rewrite historical and cultural narratives (Hameleers et al., 2024).”
From Deepfakes, Democracy, and the Ethics of Synthetic Media: A Synthesis of the SOLARIS Project (2026) · cites this paper as Hameleers et al., 2024
Hameeler et al. showed that if a statement made by the video subject seemed out of character or unlikely for the subject to make, participants were more likely to question the credibility of the video, regardless of whether the video was a deepfake or not.
“Hameeler et al. [31] also showed if a statement made by the video subject seemed out of character or unlikely for the subject to make (i.e., ' he would never say anything like this ' ), participants were more likely to question the credibility of the video, regardless of whether the video was a deepfake or not.”
From Human Performance in Deepfake Detection: A Systematic Review (2025) · cites this paper as [31]
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“As Vaccari and Chadwick (2020) found that deepfakes may result in uncertainty, confusion, and eventually lower news trust, it is important to reveal the speci fi c reasons identi fi ed by news users to doubt the veracity of factually accurate and (intentionally) false information.”
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- Authors
- Hameleers, M., van der Meer, T. G. L. A., & Dobber, T.
- Affiliations
- University of Amsterdam (NL)
- University of Amsterdam, Netherlands
- Corresponding author
- Hameleers, Michael
- Venue
- European Journal of Communication
- Publisher
- SAGE Publications
- Published
- 2023-06-26
- Volume
- 39
- Issue
- 1
- Pages
- 56-70
- ISSN
- 0267-3231 (ISSN-L)
- 1460-3705
- OpenAlex
- W4382065225
- Cited by
- 47
- References
- 26
- Citations by year
- 2026: 16 · 2025: 24 · 2024: 6 · 2023: 1
- FWCI
- 20.28
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- European Journal of Communication (publishedVersion, cc-by-nc)
- UvA-DARE (University of Amsterdam) (submittedVersion, cc-by-nc)
- Funders
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Digital Media Forensic Detection
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Keywords
- deepfakes, political disinformation, deepfake detection, perceived authenticity, radical right-wing populism, political speeches, media literacy, news users
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