The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?
Abstract
The ability for students to work within a team environment has long been a skill set prized by most marketing educators and practitioners. What has not been altogether clear is how to best learn such skills. Some educators would argue that along with the “good,” there is truly some “bad” and “ugly” inherent in the framework many use to teach teamwork. The authors of this study focus on the use of group projects in the classroom. Results suggest that educators need to reexamine this issue to ensure that marketing students are developing both discipline-related and support skills.
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Cited by
Popov, V., Biemans, H. J. A., Brinkman, D., Kuznetsov, A. N., & Mulder, M. (2013) · The Internet and Higher Education · doi:10.1016/j.iheduc.2013.08.002 · Cited by 43
Metadata
- Authors
- McCorkle, D. E., Reardon, J., Alexander, J. F., Kling, N. D., Harris, R. C., & Iyer, R. V.
- Venue
- Journal of Marketing Education
- Publisher
- SAGE Publications
- Published
- 1999-08
- Volume
- 21
- Issue
- 2
- Pages
- 106-117
- ISSN
- 0273-4753 (ISSN-L)
- 1552-6550
- OpenAlex
- W1973924597
- Cited by
- 216
- References
- 1
- FWCI
- 10.44
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- McCorkle, D. E., Reardon, J., Alexander, J. F., Kling, N. D., Harris, R. C., & Iyer, R. V. (1999). Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly? Journal of Marketing Education. https://doi.org/10.1177/0273475399212004
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
