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Cuing Consumerism: Situational Materialism Undermines Personal and Social Well-Being
Abstract
Correlational evidence indicates that materialistic individuals experience relatively low levels of well-being. Across four experiments, we found that situational cuing can also trigger materialistic mind-sets, with similarly negative personal and social consequences. Merely viewing desirable consumer goods resulted in increases in materialistic concerns and led to heightened negative affect and reduced social involvement (Experiment 1). Framing a computer task as a “Consumer Reaction Study” led to a stronger automatic bias toward values reflecting self-enhancement, compared with framing the same task as a “Citizen Reaction Study” (Experiment 2). Consumer cues also increased competitiveness (Experiment 3) and selfishness in a water-conservation dilemma (Experiment 4). Thus, the costs of materialism are not localized only in particularly materialistic people, but can also be found in individuals who happen to be exposed to environmental cues that activate consumerism—cues that are commonplace in contemporary society.
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From Diminished diversity-of-thought in a standard large language model (2024) · cites this paper as Bauer et al., 2012
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Metadata
- Authors
- Bauer, M. A., Wilkie, J. E. B., Kim, J. K., & Bodenhausen, G. V.
- Affiliations
- Northwestern University (US)
- Venue
- Psychological Science
- Publisher
- SAGE Publications
- Published
- 2012-03-16
- Volume
- 23
- Issue
- 5
- Pages
- 517-523
- ISSN
- 0956-7976 (ISSN-L)
- 1467-9280
- OpenAlex
- W2125302733
- Cited by
- 249
- References
- 30
- Citations by year
- 2026: 8 · 2025: 13 · 2024: 22 · 2023: 19 · 2022: 23 · 2021: 16 · 2020: 15 · 2019: 25 · 2018: 21 · 2017: 26 · 2016: 21 · 2015: 11 · 2014: 16 · 2013: 12 · 2012: 1
- FWCI
- 36.54
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Science (publishedVersion)
- PubMed (publishedVersion)
- Singapore Management University Institutional Knowledge (InK) (Singapore Management University) (submittedVersion)
- Funders
- Association for Psychological Science
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Psychology › Social Psychology › Emotions and Moral Behavior
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Keywords
- materialism, consumerism, situational cues, well-being, negative affect, social engagement, self-enhancement, task framing, competitiveness, selfishness, consumer goods
- MeSH terms
- Adolescent, Affect, Cues, Female, Humans, Male, Motivation, Personal Satisfaction, Young Adult, Social Participation
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