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Social Cognition Unbound: Insights Into Anthropomorphism and Dehumanization

Waytz, Adam, Epley, Nicholas, Cacioppo, John T.·2010·Current Directions in Psychological Science

Abstract

People conceive of wrathful gods, fickle computers, and selfish genes, attributing human characteristics to a variety of supernatural, technological, and biological agents. This tendency to anthropomorphize nonhuman agents figures prominently in domains ranging from religion to marketing to computer science. Perceiving an agent to be humanlike has important implications for whether the agent is capable of social influence, accountable for its actions, and worthy of moral care and consideration. Three primary factors—elicited agent knowledge, sociality motivation, and effectance motivation—appear to account for a significant amount of variability in anthropomorphism. Identifying these factors that lead people to see nonhuman agents as humanlike also sheds light on the inverse process of dehumanization, whereby people treat human agents as animals or objects. Understanding anthropomorphism can contribute to a more expansive view of social cognition that applies social psychological theory to a wide variety of both human and nonhuman agents.

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  3. 10.1093/oso/9780195069013.001.0001 · DOI · Paper page
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  8. Turner Y., 2008, Paper presented at Radiological Society of North America
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Metadata

Authors
Waytz, A., Epley, N., & Cacioppo, J. T.
Affiliations
  • Harvard University
  • University of Chicago
Venue
Current Directions in Psychological Science
Published
2010-02
Volume
19
Issue
1
Pages
58-62
ISSN
  • 0963-7214
  • 1467-8721
Cited by
273
References
9
Language
en

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