When the Interface Is a Face
Abstract
People behave differently in the presence of other people than they do when they are alone. People also may behave differently when designers introduce more human-like qualities into computer interfaces. In an experimental study we demonstrate that people's responses to a talking-face interface differ from their responses to a text-display interface. They attribute some personality traits to it; they are more aroused by it; they present themselves in a more positive light. We use theories of person perception, social facilitation, and self-presentation to predict and interpret these results. We suggest that as computer interfaces become more "human-like," people who use those interfaces may change their own personas in response to them.
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People who are aware of being observed adapt their attitudes and behavior to match what they perceive to be more acceptable social norms or socially desirable responses.
“it is generally agreed that people who are aware of being observed adapt their attitudes and behavior to match what they perceive to be more B acceptable social norms ^ (Munger and Harris 1989; Sproull et al. 1996)”
From Paradoxical effects of self-awareness of being observed: testing the effect of police body-worn cameras on assaults and aggression against officers (2018) · cites this paper as Sproull et al. 1996
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Social Facilitation Effects of Virtual Humans
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- Authors
- Sproull, L., Subramani, M., Kiesler, S., Walker, J., & Waters, K.
- Affiliations
- Boston University (US)
- Carnegie Mellon University (US)
- ORCID
- Subramani, Mani
- Venue
- Human-Computer Interaction
- Publisher
- Informa UK Limited
- Published
- 1996-06-01
- Volume
- 11
- Issue
- 2
- Pages
- 97-124
- ISSN
- 0737-0024 (ISSN-L)
- OpenAlex
- W2121965518
- Cited by
- 399
- References
- 49
- Citations by year
- 2026: 7 · 2025: 13 · 2024: 11 · 2023: 10 · 2022: 11 · 2021: 23 · 2020: 24 · 2019: 14 · 2018: 17 · 2017: 15 · 2016: 17 · 2015: 17 · 2014: 12 · 2013: 13 · 2012: 16
- FWCI
- 10.94
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Human-Computer Interaction (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Keywords
- person perception, social facilitation, self-presentation, arousal, personality attribution, personas
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