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Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview
Abstract
Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.
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Cited by
Using narratives and storytelling to communicate science with nonexpert audiences
Dahlstrom, M. F. (2014) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1320645111 · Cited by 1,159
Impact of narratives on persuasion in health communication: a meta-analysis
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Metadata
- Authors
- Hinyard, L. J., & Kreuter, M. W.
- Venue
- Health Education & Behavior
- Publisher
- SAGE Publications
- Published
- 2007-10
- Volume
- 34
- Issue
- 5
- Pages
- 777-792
- ISSN
- 1090-1981 (ISSN-L)
- 1552-6127
- OpenAlex
- W2119401330
- Cited by
- 1,136
- References
- 4
- FWCI
- 136.79
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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