The DOI matches its Crossref record; 28 of the 29 references it cites were found in a registry or an index.
Social Marketing and Public Health Intervention
Abstract
The rapid proliferation of community-based health education programs has out- paced the knowledge base of behavior change strategies that are appropriate and effec tive for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the social marketing process: the use of a consumer orientation to develop and market intervention techniques, ex change theory as a model from which to conceptualize service delivery and program participation, audience analysis and segmentation strategies, the use of formative research in program design and pretesting of intervention materials, channel analysis for devising distribution systems and promotional campaigns, employment of the "marketing mix" concept in intervention planning and implementation, development of a process tracking system, and a management process of problem analysis, planning, implementation, feedback and control functions. Attention to such variables could result in more cost-effective programs that reach larger numbers of the target audience.
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“This is a major premise of social marketing, which uses a consumer orientation to behavior change: incorporation of research from the target population, testing of different strategies and channels of delivery, and integration of marketing principles (eg, product, place, promotion) into the intervention.67”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [67]
Citations
Cites
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Hietala, M. (1983) · Scandinavian Journal of History · doi:10.1080/03468758308579015 · Cited by 6,232
Social Marketing: An Approach to Planned Social Change
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Marketing for nonprofit organizations
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THE STANFORD FIVE-CITY PROJECT: DESIGN AND METHODS
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Self-citationMarketing for Nonprofit Organizations
Zikmund, W. G., & Kotler, P. (1975) · Journal of Marketing · doi:10.2307/1250615 · Cited by 286
Problems and Challenges in Social Marketing
Bloom, P. N., & Novelli, W. D. (1981) · Journal of Marketing · doi:10.1177/002224298104500208 · Cited by 264
Theory and delivery of health programming in the community: The Pawtucket Heart Health Program
Lefebvre, R. C., Lasater, T. M., Carleton, R. A., & Peterson, G. (1987) · Preventive Medicine · doi:10.1016/0091-7435(87)90008-9 · Cited by 155
Research works printed but not linked: 7
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- Green LW, 1986, The trade-offs between expendiency and durability. Preventive Med, 15, 508
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Cited by
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Guidelines on food fortification with micronutrients
Allen, L. H. (2006) · Cited by 1,562
Marketing Social Marketing in the Social Change Marketplace
Andreasen, A. R. (2002) · Journal of Public Policy & Marketing · doi:10.1509/jppm.21.1.3.17602 · Cited by 987
Issues and challenges in the design of culturally adapted evidence-based interventions
Castro, F. G., Barrera, M., & Holleran Steiker, L. K. (2010) · Annual Review of Clinical Psychology · doi:10.1146/annurev-clinpsy-033109-132032 · Cited by 796
Roberts, M. J., Hsiao, W. C. L., Berman, P., & Reich, M. R. (2008) · doi:10.1093/acprof:oso/9780195371505.001.0001 · Cited by 655
Mozaffarian, D., Afshin, A., Benowitz, N. L., Bittner, V., Daniels, S. R., Franch, H. A., Jacobs, D. R., Kraus, W. E., Kris-Etherton, P. M., Krummel, D. A., et al. (2012) · Circulation · doi:10.1161/cir.0b013e318260a20b · Cited by 601
Metadata
- Authors
- Craig Lefebvre, R., & Flora, J. A.
- Affiliations
- Pawtucket Heart Health Program, Division of Health Education, Memorial Hospital of Rhode Island, Pawtucket, RI, Department of Community Health at Brown University, Providence, RI
- Stanford University (US)
- ORCID
- Flora, June A.
- Venue
- Health Education Quarterly
- Publisher
- SAGE Publications
- Published
- 1988-09
- Volume
- 15
- Issue
- 3
- Pages
- 299-315
- ISSN
- 0195-8402 (ISSN-L)
- OpenAlex
- W1985883274
- Cited by
- 640
- References
- 29
- Citations by year
- 2026: 4 · 2025: 6 · 2024: 5 · 2023: 9 · 2022: 17 · 2021: 24 · 2020: 20 · 2019: 23 · 2018: 18 · 2017: 20 · 2016: 31 · 2015: 47 · 2014: 26 · 2013: 44 · 2012: 30
- FWCI
- 32.09
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Health Education Quarterly (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Public Health Policies and Education
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Community Health and Development
- Keywords
- social marketing, public health interventions, behavior change strategies, community health education, social exchange theory, audience segmentation, formative research, channel analysis, marketing mix, program evaluation, program management, cost-effectiveness
- MeSH terms
- Health Promotion, Marketing of Health Services, Public Health, Regional Medical Programs, Program Evaluation
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