Cited by 640Public Health Policies and EducationBehavioral Health and InterventionsCommunity Health and Development

The DOI matches its Crossref record; 28 of the 29 references it cites were found in a registry or an index.

Social Marketing and Public Health Intervention

Craig Lefebvre, R., Flora, June A.·1988·Health Education Quarterly

DOI 10.1177/109019818801500305

Open this paper in CoChat — free account

Abstract

The rapid proliferation of community-based health education programs has out- paced the knowledge base of behavior change strategies that are appropriate and effec tive for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the social marketing process: the use of a consumer orientation to develop and market intervention techniques, ex change theory as a model from which to conceptualize service delivery and program participation, audience analysis and segmentation strategies, the use of formative research in program design and pretesting of intervention materials, channel analysis for devising distribution systems and promotional campaigns, employment of the "marketing mix" concept in intervention planning and implementation, development of a process tracking system, and a management process of problem analysis, planning, implementation, feedback and control functions. Attention to such variables could result in more cost-effective programs that reach larger numbers of the target audience.

Integrity signals

Registry

Crossref · 10.1177/109019818801500305

Cites

28 of 28 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Social Learning Theory
Kytle, J., & Bandura, A. (1978) · Contemporary Sociology · doi:10.2307/2065952 · Cited by 25,422
Social Learning Theory
Pierce, W. D., & Bandura, A. (1977) · The Canadian Journal of Sociology · doi:10.2307/3340496 · Cited by 9,742
The diffusion of innovations
Hietala, M. (1983) · Scandinavian Journal of History · doi:10.1080/03468758308579015 · Cited by 6,232
Social Marketing: An Approach to Planned Social Change
Kotler, P., & Zaltman, G. (1971) · Journal of Marketing · doi:10.2307/1249783 · Cited by 2,855
Marketing for nonprofit organizations
Sargeant, A. (2008) · Routledge eBooks · doi:10.4324/9780080942544-36 · Cited by 469
American Journal of Preventive Medicine
(2018) · The American Journal of Medicine · doi:10.1016/s0002-9343(18)30659-4 · Cited by 446
THE STANFORD FIVE-CITY PROJECT: DESIGN AND METHODS
Farquhar, J. W., Fortmann, S. P., Maccoby, N., Haskell, W. L., Williams, P. T., Flora, J. A., Taylor, C. B., Brown, B. W., Solomon, D. S., & Sb, H. (1985) · American Journal of Epidemiology · doi:10.1093/oxfordjournals.aje.a114104 · Cited by 360
Self-citation
Marketing for Nonprofit Organizations
Zikmund, W. G., & Kotler, P. (1975) · Journal of Marketing · doi:10.2307/1250615 · Cited by 286
Problems and Challenges in Social Marketing
Bloom, P. N., & Novelli, W. D. (1981) · Journal of Marketing · doi:10.1177/002224298104500208 · Cited by 264
Theory and delivery of health programming in the community: The Pawtucket Heart Health Program
Lefebvre, R. C., Lasater, T. M., Carleton, R. A., & Peterson, G. (1987) · Preventive Medicine · doi:10.1016/0091-7435(87)90008-9 · Cited by 155

Show all 29 references

Research works printed but not linked: 7

Manoff RK, 1985, Social marketing
10.1177/002224297103500302 · DOI
Green LW, 1986, The trade-offs between expendiency and durability. Preventive Med, 15, 508
Lefebvre, RC, 1988, Rhode Island Medical Journal, 71, 27
Rogers EM, 1983, Diffusion of Innovations
King AC, 1987, AJPH, 77, 1341
Peterson GS, 1986, JNutr Educ, 18, S54

Sorted by citations

Guidelines on food fortification with micronutrients
Allen, L. H. (2006) · Cited by 1,562
Marketing Social Marketing in the Social Change Marketplace
Andreasen, A. R. (2002) · Journal of Public Policy & Marketing · doi:10.1509/jppm.21.1.3.17602 · Cited by 987
Issues and challenges in the design of culturally adapted evidence-based interventions
Castro, F. G., Barrera, M., & Holleran Steiker, L. K. (2010) · Annual Review of Clinical Psychology · doi:10.1146/annurev-clinpsy-033109-132032 · Cited by 796
Getting Health Reform Right
Roberts, M. J., Hsiao, W. C. L., Berman, P., & Reich, M. R. (2008) · doi:10.1093/acprof:oso/9780195371505.001.0001 · Cited by 655
Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association
Mozaffarian, D., Afshin, A., Benowitz, N. L., Bittner, V., Daniels, S. R., Franch, H. A., Jacobs, D. R., Kraus, W. E., Kris-Etherton, P. M., Krummel, D. A., et al. (2012) · Circulation · doi:10.1161/cir.0b013e318260a20b · Cited by 601
The media's influence on body image disturbance and eating disorders: we've reviled them, now can we rehabilitate them?
Thompson, J. K., & Heinberg, L. J. (1999) · Journal of Social Issues · doi:10.1111/0022-4537.00119 · Cited by 491
Blue care: a systematic review of blue space interventions for health and wellbeing
Britton, E., Kindermann, G., Domegan, C., & Carlin, C. (2020) · Health Promotion International · doi:10.1093/heapro/day103 · Cited by 483
Investing in youth tobacco control: a review of smoking prevention and control strategies
Lantz, P. M. (2000) · Tobacco Control · doi:10.1136/tc.9.1.47 · Cited by 483
HAWAI'I MEDICAL JOURNAL
Murayama, K. M. (2007) · Cited by 477
Why behavioural health promotion endures despite its failure to reduce health inequities
Baum, F. E., & Fisher, M. (2014) · Sociology of Health & Illness · doi:10.1111/1467-9566.12112 · Cited by 501
The Effects of Tobacco Control Policies on Smoking Rates
Levy, D. T., Chaloupka, F. J., & Gitchell, J. G. (2004) · Journal of Public Health Management and Practice · doi:10.1097/00124784-200407000-00011 · Cited by 432
Obesity prevention: a proposed framework for translating evidence into action
Swinburn, B. A., Gill, T. P., & Kumanyika, S. (2005) · Obesity Reviews · doi:10.1111/j.1467-789x.2005.00184.x · Cited by 398
Health communication campaigns and their impact on behavior
Snyder, L. B. (2007) · Journal of Nutrition Education and Behavior · doi:10.1016/j.jneb.2006.09.004 · Cited by 397
An integrative model for social marketing
Lefebvre, R. C. (2011) · Journal of Social Marketing · doi:10.1108/20426761111104437 · Cited by 351
Eating for the better: a social marketing review (2000–2012)
Carins, J., & Rundle-Thiele, S. (2013) · Public Health Nutrition · doi:10.1017/s1368980013001365 · Cited by 274
Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory
Peattie, S., & Peattie, K. (2003) · Marketing Theory · doi:10.1177/147059310333006 · Cited by 278
Measuring psychographics to assess purchase intention and willingness to pay
Barber, N., Kuo, P., Bishop, M., & Goodman, R. J. (2012) · Journal of Consumer Marketing · doi:10.1108/07363761211237353 · Cited by 232
Media Advocacy: A Strategy for Advancing Policy and Promoting Health
Wallack, L., & Dorfman, L. E. (1996) · Health Education Quarterly · doi:10.1177/109019819602300303 · Cited by 229
Transformative social marketing: co‐creating the social marketing discipline and brand
Lefebvre, R. C. (2012) · Journal of Social Marketing · doi:10.1108/20426761211243955 · Cited by 246
Supermarket and Grocery Store–Based Interventions to Promote Healthful Food Choices and Eating Practices: A Systematic Review
Escaron, A. L., Meinen, A. M., Nitzke, S. A., & Martínez-Donate, A. P. (2013) · Preventing Chronic Disease · doi:10.5888/pcd10.120156 · Cited by 223
Self Care Behavior among Patients with Diabetes in Harari, Eastern Ethiopia: The Health Belief Model Perspective
Ayele, K., Tesfa, B., Abebe, L., Tilahun, T., & Girma, E. (2012) · PLoS ONE · doi:10.1371/journal.pone.0035515 · Cited by 228
The Influence of Behavioral Inhibition/Approach Systems and Message Framing on the Processing of Persuasive Health Messages
Shen, L., & Dillard, J. P. (2007) · Communication Research · doi:10.1177/0093650207302787 · Cited by 217
Audience segmentation and climate change communication: conceptual and methodological considerations
Hine, D. W., Reser, J., Morrison, M., Phillips, W. J., Nunn, P. D., & Cooksey, R. (2014) · Wiley Interdisciplinary Reviews Climate Change · doi:10.1002/wcc.279 · Cited by 237
Minimizing alcohol harm: A systematic social marketing review (2000–2014)
Kubacki, K., Rundle-Thiele, S. R., Pang, B., & Buyucek, N. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2015.03.023 · Cited by 194
Mobilisation of public support for policy actions to prevent obesity
Huang, T. T. ‐., Cawley, J., Ashe, M., Costa, S. A., Frerichs, L., Zwicker, L., Rivera, J. Á., Levy, D. T., Hammond, R. A., Lambert, E. V., et al. (2015) · The Lancet · doi:10.1016/s0140-6736(14)61743-8 · Cited by 193
Regulation, public health and social marketing: a behaviour change trinity
Hoek, J. A., & Jones, S. C. (2011) · Journal of Social Marketing · doi:10.1108/20426761111104419 · Cited by 185
Similarities and Differences across Cultures: Questions to Inform a Third Generation for Health Promotion Research
Pasick, R. J., D’Onofrio, C. N., & Otero‐Sabogal, R. (1996) · Health Education Quarterly · doi:10.1177/10901981960230s101 · Cited by 171
Changing the diet of America's children: What works and why?
Lytle, L. M., & Achterberg, C. (1995) · Journal of Nutrition Education · doi:10.1016/s0022-3182(12)80793-x · Cited by 171
Relational Paradigms in Social Marketing
Hastings, G. (2003) · Journal of Macromarketing · doi:10.1177/0276146703023001006 · Cited by 165
Putting Prevention in Their Pockets: Developing Mobile Phone-Based HIV Interventions for Black Men Who Have Sex with Men
Muessig, K. E., Pike, E. C., Fowler, B., LeGrand, S., Parsons, J. T., Bull, S. S., Wilson, P. A., Wohl, D. A., & Hightow-Weidman, L. B. (2013) · AIDS Patient Care and STDs · doi:10.1089/apc.2012.0404 · Cited by 164
Translating Health Psychology into Effective Health Communication
Maibach, E. W., Maxfield, A. M., Ladin, K., & Slater, M. D. (1996) · Journal of Health Psychology · doi:10.1177/135910539600100302 · Cited by 159
Children's fruit and vegetable intake: Socioeconomic, adult-child, regional, and urban-rural influences
Kirby, S. D., Baranowski, T., Reynolds, K. D., Taylor, G., & Binkley, D. (1995) · Journal of Nutrition Education · doi:10.1016/s0022-3182(12)80794-1 · Cited by 157
Strategic Physician Communication and Oncology Clinical Trials
Albrecht, T. L., Blanchard, C. G., Ruckdeschel, J. C., Coovert, M. D., & Strongbow, R. (1999) · Journal of Clinical Oncology · doi:10.1200/jco.1999.17.10.3324 · Cited by 157
Report of the Expert Panel on Population Strategies for Blood Cholesterol Reduction. A statement from the National Cholesterol Education Program, National Heart, Lung, and Blood Institute, National Institutes of Health.
Carleton, R. A., Dwyer, J. T., Finberg, L., Flora, J. D., Goodman, D. S., Grundy, S. M., Havas, S., Hunter, G., Kritchevsky, D., & Lauer, R. M. (1991) · Circulation · doi:10.1161/01.cir.83.6.2154 · Cited by 155
Self-citation
Developing multi-dimensional green value
Jiang, Y., & Kim, Y. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-08-2013-0383 · Cited by 165
Using two-step cluster analysis to identify homogeneous physical activity groups
Rundle-Thiele, S. R., Kubacki, K., Tkaczynski, A., & Parkinson, J. E. (2015) · Marketing Intelligence & Planning · doi:10.1108/mip-03-2014-0050 · Cited by 146
Resource conservation as a strategy for community psychology
Hobfoll, S. E., & Lilly, R. S. (1993) · Journal of Community Psychology · doi:10.1002/1520-6629(199304)21:2 · Cited by 671
Health Lifestyles: Audience Segmentation Analysis for Public Health Interventions
Slater, M. D., & Flora, J. A. (1991) · Health Education Quarterly · doi:10.1177/109019819101800207 · Cited by 138
Self-citation
A community-based heart disease intervention: predictors of change.
Winkleby, M. A., Flora, J. A., & KRAEMER, H. C. (1994) · American Journal of Public Health · doi:10.2105/ajph.84.5.767 · Cited by 134
Self-citation
Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change?
Hine, D. W., Phillips, W. J., Cooksey, R., Reser, J., Nunn, P. D., Marks, A. D. G., Loi, N. M., & Watt, S. (2015) · Global Environmental Change · doi:10.1016/j.gloenvcha.2015.11.002 · Cited by 152
Parent Perceptions of Sexual Education Needs for Their Children With Autism
Mackin, M. L., Loew, N., González, A., Tykol, H., & Christensen, T. (2016) · Journal of Pediatric Nursing · doi:10.1016/j.pedn.2016.07.003 · Cited by 133
Designing effective messages for microbial food safety hazards
Jacob, C. J., Mathiasen, L., & Powell, D. (2009) · Food Control · doi:10.1016/j.foodcont.2009.04.011 · Cited by 132
A framework for health promotion and disease prevention programs.
Winett, R. A. (1995) · American Psychologist · doi:10.1037/0003-066x.50.5.341 · Cited by 127
Condom Social Marketing, Pentecostalism, and Structural Adjustment in Mozambique: A Clash of AIDS Prevention Messages
Pfeiffer, J. T. (2004) · Medical Anthropology Quarterly · doi:10.1525/maq.2004.18.1.77 · Cited by 124
Joint analysis of three U.S. community intervention trials for reduction of cardiovascular disease risk
Winkleby, M. A., Feldman, H. A., & Murray, D. M. (1997) · Journal of Clinical Epidemiology · doi:10.1016/s0895-4356(97)00020-6 · Cited by 122
Up-to-Date Report
Rogers, E. M. (1996) · Journal of Health Communication · doi:10.1080/108107396128202 · Cited by 122
Strengthening Individual and Community Capacity to Prevent Disease and Promote Health: In Search of Relevant Theories and Principles
Freudenberg, N., Eng, E., Flay, B. R., Parcel, G. S., Rogers, T., & Wallerstein, N. B. (1995) · Health Education Quarterly · doi:10.1177/109019819402200304 · Cited by 122
Promoting early HIV diagnosis and entry into care
Valdiserri, R. O., Holtgräve, D. R., & West, G. R. (1999) · AIDS · doi:10.1097/00002030-199912030-00003 · Cited by 122
A social marketing mix for renewable energy in Europe based on consumer stated preference surveys
Menegaki, A. N. (2011) · Renewable Energy · doi:10.1016/j.renene.2011.08.042 · Cited by 121
Changes in Self-Efficacy and Health Behavior in Response to a Minimal Contact Community Health Campaign
Maibach, E., Flora, J. A., & Nass, C. (1991) · Health Communication · doi:10.1207/s15327027hc0301_1 · Cited by 120
Self-citation
Social Marketing: Are We Fiddling While Rome Burns?
Goldberg, M. E. (1995) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp0404_03 · Cited by 119
The meaning, effectiveness and future of social marketing
Stead, M., Hastings, G., & McDermott, L. (2007) · Obesity Reviews · doi:10.1111/j.1467-789x.2007.00340.x · Cited by 119
Social marketing and sustainable tourism?is there a match?
Dinan, P., & Sargeant, L. I. M. A. (2000) · International Journal of Tourism Research · doi:10.1002/(sici)1522-1970(200001/02)2:1 · Cited by 118
Use of the Health Belief Model to Examine Older Adults' Food-Handling Behaviors
Hanson, J., & Benedict, J. A. (2002) · Journal of Nutrition Education and Behavior · doi:10.1016/s1499-4046(06)60308-4 · Cited by 118
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010) · Sustainability · doi:10.3390/su2041138 · Cited by 114
Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework
Maibach, E. W., Abroms, L. C., & Marosits, M. J. (2007) · BMC Public Health · doi:10.1186/1471-2458-7-88 · Cited by 116
Worker Participation in an Integrated Health Promotion/Health Protection Program: Results From the WellWorks Project
Sorensen, G., Stoddard, A., Ockene, J. K., Hunt, M. K., & Youngstrom, R. A. (1996) · Health Education Quarterly · doi:10.1177/109019819602300205 · Cited by 107
The long-term effects of a cardiovascular disease prevention trial: the Stanford Five-City Project.
Winkleby, M. A., Taylor, C. B., Jatulis, D. E., & Fortmann, S. P. (1996) · American Journal of Public Health · doi:10.2105/ajph.86.12.1773 · Cited by 107
Audience Segmentation as a Social-Marketing Tool in Health Promotion: Use of the Risk Perception Attitude Framework in HIV Prevention in Malawi
Rimal, R. N., Brown, J., Mkandawire, G., Folda, L., Böse, K., & Creel, A. H. (2009) · American Journal of Public Health · doi:10.2105/ajph.2008.155234 · Cited by 104
Formative Research and Stakeholder Participation in Intervention Development
Vastine, A. E., Gittelsohn, J., Ethelbah, B., Anliker, J. A., & Caballero, B. H. (2005) · American Journal of Health Behavior · doi:10.5993/ajhb.29.1.5 · Cited by 97
Process evaluation of a store-based environmental obesity intervention on two American Indian Reservations
Curran, S., Gittelsohn, J., Anliker, J. A., Ethelbah, B., Blake, K. D., Sharma, S., & Caballero, B. H. (2005) · Health Education Research · doi:10.1093/her/cyh032 · Cited by 94
Synthesis of findings and issues from community prevention trials
Schooler, C., Farquhar, J. W., Fortmann, S. P., & Flora, J. A. (1997) · Annals of Epidemiology · doi:10.1016/s1047-2797(97)80008-7 · Cited by 93
Self-citation
The role of mass media campaigns in reducing high-risk drinking among college students.
DeJong, W. (2002) · Journal of Studies on Alcohol Supplement · doi:10.15288/jsas.2002.s14.182 · Cited by 93
Sustainability for behaviour change in the fight against antibiotic resistance: a social marketing framework
Edgar, T., Boyd, S. D., & Palamé, M. J. (2008) · Journal of Antimicrobial Chemotherapy · doi:10.1093/jac/dkn508 · Cited by 92
Community-Based Interventions
BRUCE, M. L., Smith, W., Miranda, J. M., Hoagwood, K., & Wells, K. B. (2002) · Mental Health Services Research · doi:10.1023/a:1020912531637 · Cited by 91
Consumer behavior and nutrition education: An integrative review
Glanz, K., Hewitt, A. M., & Rudd, J. (1992) · Journal of Nutrition Education · doi:10.1016/s0022-3182(12)81244-1 · Cited by 90
Key issues in the prevention of obesity
Gill, T. P. (1997) · British Medical Bulletin · doi:10.1093/oxfordjournals.bmb.a011618 · Cited by 89
Community planning: A national strategy to improve HIV prevention programs
Valdiserri, R. O., Aultman, T. V., & Curran, J. W. (1995) · Journal of Community Health · doi:10.1007/bf02260331 · Cited by 87
Consumer Preferences in Format and Type of Community-Based Weight Control Programs
Sherwood, N. E., Morton, N., Jeffery, R. W., French, S. A., Neumark-Sztainer, D., & Falkner, N. H. (1998) · American Journal of Health Promotion · doi:10.4278/0890-1171-13.1.12 · Cited by 86
Portal Surveys of Time-Out Drinking Locations: A Tool for Studying Binge Drinking and AOD Use
Voas, R. B., Furr-Holden, D., Lauer, E., Bright, K., Johnson, M. B., & Miller, B. (2006) · Evaluation Review · doi:10.1177/0193841x05277285 · Cited by 85
How can Health Behavior Theory be made more useful for intervention research?
Jeffery, R. W. (2004) · International Journal of Behavioral Nutrition and Physical Activity · doi:10.1186/1479-5868-1-10 · Cited by 84
Managing Fear in Public Health Campaigns: A Theory-Based Formative Evaluation Process
Cho, H., & Witte, K. (2005) · Health Promotion Practice · doi:10.1177/1524839904263912 · Cited by 83
A Systematic Review of Stakeholder Involvement in Social Marketing Interventions
Buyucek, N., Kubacki, K., Rundle-Thiele, S. R., & Pang, B. (2015) · Australasian Marketing Journal (AMJ) · doi:10.1016/j.ausmj.2015.11.001 · Cited by 82
The Social Media and Entrepreneurship Growth (A New Business Communication Paradigm among SMEs in Nairobi)
Jagongo, A. O., & Kinyua, C. (2013) · Kenyatta University Institutional Repository (Kenyatta University) · Cited by 82
Symbolic Modeling and Cognitive Rehearsal
Maibach, E. W., & Flora, J. A. (1993) · Communication Research · doi:10.1177/009365093020004002 · Cited by 81
Self-citation
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)
Kubacki, K., Rundle-Thiele, S. R., Lahtinen, V., & Parkinson, J. E. (2015) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-08-2014-00466 · Cited by 80
Position of The American Dietetic Association
Carey, M., & Gillespie, S. J. (1995) · Journal of the American Dietetic Association · doi:10.1016/s0002-8223(95)00021-6 · Cited by 79
Towards a service-dominant approach to social marketing
Luca, N. R., Hibbert, S. A., & McDonald, R. (2015) · Marketing Theory · doi:10.1177/1470593115607941 · Cited by 86
Landholder adoption of low emission agricultural practices: A profiling approach
Morgan, M. I., Hine, D. W., Bhullar, N., & Loi, N. M. (2014) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2014.11.004 · Cited by 77
Effectiveness of social marketing strategies to reduce youth obesity in European school-based interventions: a systematic review and meta-analysis
Aceves‐Martins, M., Llauradó, E., Tarro, L., Moreno‐García, C. F., Escobar, T. G. T., Solà, R., & Giralt, M. (2016) · Nutrition Reviews · doi:10.1093/nutrit/nuw004 · Cited by 77
CBE: A Framework to Guide the Application of Marketing to Behavior Change
Rundle-Thiele, S. R., Dietrich, T., & Carins, J. (2021) · Social Marketing Quarterly · doi:10.1177/15245004211021643 · Cited by 80
Systems social marketing: a critical appraisal
Truong, V. D., Saunders, S. G., & Dam, D. X. (2018) · Journal of Social Marketing · doi:10.1108/jsocm-06-2018-0062 · Cited by 74
Similarities and Differences Across Cultures: Questions to Inform a Third Generation for Health Promotion Research
Pasick, R. J., D’Onofrio, C. N., & Otero‐Sabogal, R. (1996) · Health Education Quarterly · doi:10.1177/109019819602301s11 · Cited by 73
Évolution de l'épistémè économique et sociale : proposition d'un cadre de morale, de déontologie, d'éthique et de responsabilité pour le marketer
Bergadaà, M. (2004) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/076737010401900104 · Cited by 88
Defining an Integrative Approach for Health Promotion and Disease Prevention: A Population Health Equity Framework
Trinh-Shevrin, C., Islam, N. S., Nadkarni, S., Park, R., & Kwon, S. C. (2015) · Journal of Health Care for the Poor and Underserved · doi:10.1353/hpu.2015.0067 · Cited by 71
Advances in Segmentation Modeling for Health Communication and Social Marketing Campaigns
Albrecht, T. L. (1996) · Journal of Health Communication · doi:10.1080/108107396128248 · Cited by 71
College Alcohol Abuse: A Review of the Problems, Issues, and Prevention Approaches
Vicary, J. R., & Karshin, C. M. (2002) · The Journal of Primary Prevention · doi:10.1023/a:1013621821924 · Cited by 70
Using Social Marketing Principles to Guide the Development of a Nutrition Education Initiative for Preschool-Aged Children
Young, L., Anderson, J. E., Beckstrom, L., Bellows, L. L., & Johnson, S. L. (2004) · Journal of Nutrition Education and Behavior · doi:10.1016/s1499-4046(06)60388-6 · Cited by 70
The potential variances of tailoring in health behavior interventions
Rakowski, W. (1999) · Annals of Behavioral Medicine · doi:10.1007/bf02895959 · Cited by 70
Identifying climate change interpretive communities in a large Australian sample
Hine, D. W., Reser, J., Phillips, W. J., Cooksey, R., Marks, A. D. G., Nunn, P. D., Watt, S., Bradley, G. L., & Glendon, A. I. (2013) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2013.08.006 · Cited by 78
A Model for Worksite Cancer Prevention: Integration of Health Protection and Health Promotion in the WellWorks Project
Sorensen, G., Himmelstein, J., Hunt, M. K., Youngstrom, R. A., Hébert, J. R., Hammond, S. K., Palombo, R., Stoddard, A., & Ockene, J. K. (1995) · American Journal of Health Promotion · doi:10.4278/0890-1171-10.1.55 · Cited by 67
Information-Seeking about Health in a Community Sample of Adults: Correlates and Associations with other Health-Related Practices
Rakowski, W., Assaf, A. R., Lefebvre, R. C., Lasater, T. M., Niknian, M., & Carleton, R. A. (1990) · Health Education Quarterly · doi:10.1177/109019819001700403 · Cited by 66
Awareness, Perceptions, and Provider Recommendation Related to Genetic Testing for Hereditary Breast Cancer Risk among At‐Risk Hispanic Women: Similarities and Variations by Sub‐Ethnicity
Vadaparampil, S. T., McIntyre, J., & Quinn, G. P. (2010) · Journal of Genetic Counseling · doi:10.1007/s10897-010-9316-y · Cited by 65
Effectiveness of Individually Tailored Calendars in Promoting Childhood Immunization in Urban Public Health Centers
Kreuter, M. W., Caburnay, C. A., Chen, J. J., & Donlin, M. J. (2004) · American Journal of Public Health · doi:10.2105/ajph.94.1.122 · Cited by 65
A Social Marketing Approach to Changing Mental Health Practices Directed at Youth and Adolescents
Andreasen, A. R. (2004) · Health Marketing Quarterly · doi:10.1300/j026v21n04_04 · Cited by 63
Strategic questions for consumer-based health communications.
Sutton, S. M., Balch, G. I., & Lefebvre, R. C. (1995) · Europe PMC (PubMed Central) · Cited by 63
Social Marketing Physical Activity Interventions Among Adults 60 Years and Older
Fujihira, H., Kubacki, K., Ronto, R., Pang, B., & Rundle-Thiele, S. R. (2015) · Social Marketing Quarterly · doi:10.1177/1524500415606671 · Cited by 62
The ACCESS (adolescents connected to care, evaluation, and special services) project: social marketing to promote HIV testing to adolescents, methods and first year results from a six city campaign
Futterman, D. C., Peralta, L., Rudy, B. J., Wolfson, S., Guttmacher, S. J., & Rogers, A. S. (2001) · Journal of Adolescent Health · doi:10.1016/s1054-139x(01)00290-7 · Cited by 62
The Evolution and Advancement of Health Communication Inquiry
Kreps, G. L. (2001) · Annals of the International Communication Association · doi:10.1080/23808985.2001.11678988 · Cited by 62
The role of branding in public health campaigns
Basu, A., & Wang, J. (2009) · Journal of Communication Management · doi:10.1108/13632540910931409 · Cited by 60

Authors: Craig Lefebvre, R., & Flora, J. A.
Affiliations: Pawtucket Heart Health Program, Division of Health Education, Memorial Hospital of Rhode Island, Pawtucket, RI, Department of Community Health at Brown University, Providence, RI
Stanford University (US)
ORCID: Flora, June A.
Venue: Health Education Quarterly
Publisher: SAGE Publications
Published: 1988-09
Volume: 15
Issue: 3
Pages: 299-315
ISSN: 0195-8402 (ISSN-L)
DOI: 10.1177/109019818801500305
OpenAlex: W1985883274
Cited by: 640
References: 29
Citations by year: 2026: 4 · 2025: 6 · 2024: 5 · 2023: 9 · 2022: 17 · 2021: 24 · 2020: 20 · 2019: 23 · 2018: 18 · 2017: 20 · 2016: 31 · 2015: 47 · 2014: 26 · 2013: 44 · 2012: 30
FWCI: 32.09
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Health Education Quarterly (publishedVersion)
PubMed (publishedVersion)
Topics: Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Public Health Policies and Education
Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Community Health and Development
Keywords: social marketing, public health interventions, behavior change strategies, community health education, social exchange theory, audience segmentation, formative research, channel analysis, marketing mix, program evaluation, program management, cost-effectiveness
MeSH terms: Health Promotion, Marketing of Health Services, Public Health, Regional Medical Programs, Program Evaluation

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Social Marketing and Public Health Intervention

Abstract

Overview

Integrity signals

Verification

Claims the paper makes

Claims other papers make about this one

Citations

Cites

Cited by

Related

Metadata

Record

About these checks