The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Consumer Cocreation in New Product Development
Open accessAbstract
The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.
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Citations
Cites
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Background
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The value of social media for innovation: A capability perspective
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CRM to Social CRM: The Integration of New Technologies into Customer Relationship Management
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Unlocking the power of big data in new product development
Zhan, Y., Tan, K. H., Li, Y., & Tse, Y. K. (2018) · Annals of Operations Research · doi:10.1007/s10479-016-2379-x · Cited by 173
Twenty-seven years of service research: a literature review and research agenda
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Paving the way for “distinguished marketing”
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Metadata
- Authors
- Hoyer, W. D., Chandy, R., Dorotic, M., Krafft, M., & Singh, S. S.
- Venue
- Journal of Service Research
- Publisher
- SAGE Publications
- Published
- 2010-08
- Volume
- 13
- Issue
- 3
- Pages
- 283-296
- ISSN
- 1094-6705 (ISSN-L)
- 1552-7379
- OpenAlex
- W2153991478
- Cited by
- 1,364
- References
- 7
- FWCI
- 114.43
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
