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Cited by 269

The DOI matches its Crossref record; 42 of the 42 references it cites were found in a registry or an index.

Party change, social media and the rise of ‘citizen-initiated’ campaigning

Open access
Gibson, Rachel K·2015·Party Politics

Abstract

This article argues that digital media are introducing a new grassroots-based mode of ‘citizen-initiated campaigning’ (CIC) that challenges the dominant professionalized model of campaign management by devolving power over core tasks to the grassroots. After defining the practice through reference to the 2008 campaign of Barack Obama and online parties literature, we devise a measure of CIC that is applied to UK parties in the 2010 election. Our findings show that CIC is emerging outside the U.S. and adoption is associated with major party status, although it may be of particular appeal to political actors facing a resource deficit. The conclusions focus on the implications of CIC for new forms of party membership, indirect voter mobilization and the contextual factors influencing this new model of campaigning.

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Crossref · 10.1177/1354068812472575

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Metadata

Authors
Gibson, R. K.
Venue
Party Politics
Published
2013-01-30
Volume
21
Issue
2
Pages
183-197
ISSN
  • 1354-0688 (ISSN-L)
  • 1460-3683
OpenAlex
W2060456655
Cited by
269
References
42
FWCI
45.73
Type
journal article
Language
en
Open access
hybrid

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CoChat. (2026). Citation check: Party change, social media and the rise of ‘citizen-initiated’ campaigning. https://app.cochat.ai/papers/10.1177/1354068812472575
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Gibson, R. K. (2015). Party change, social media and the rise of ‘citizen-initiated’ campaigning. Party Politics. https://doi.org/10.1177/1354068812472575

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.