Cited by 666Media and Digital CommunicationNews Media Framing and Political CommunicationMediatization and Communication for Social Change

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Interactivity: a concept explication

Kiousis, Spiro·2002·New Media & Society

DOI 10.1177/146144480200400303

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Abstract

The use of interactivity as a variable in empirical investigations has dramatically increased with the emergence of new communication channels such as the world wide web. Though many scholars have employed the concept in analyses, theoretical and operational definitions are exceedingly scattered and incoherent. Accordingly, the purpose of this project is to engender a detailed explication of interactivity that could bring some consensus to how the concept should be theoretically and operationally defined. Following Chaffee’s (1991) framework for concept explication, we generate new theoretical and operational definitions that may be central to future work in this area. In particular, we suggest that interactivity is both a media and psychological factor that varies across communication technologies, communication contexts, and people’s perceptions.

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Authors: Kiousis, S.
Affiliations: University of Florida (US)
Corresponding author: Kiousis, Spiro
ORCID: Kiousis, Spiro
Venue: New Media & Society
Publisher: SAGE Publications
Published: 2002-09
Volume: 4
Issue: 3
Pages: 355-383
ISSN: 1461-4448 (ISSN-L)
1461-7315
DOI: 10.1177/146144480200400303
OpenAlex: W2002803426
Cited by: 666
References: 50
Citations by year: 2026: 12 · 2025: 22 · 2024: 33 · 2023: 27 · 2022: 29 · 2021: 37 · 2020: 32 · 2019: 41 · 2018: 32 · 2017: 34 · 2016: 29 · 2015: 40 · 2014: 24 · 2013: 35 · 2012: 36
FWCI: 12.30
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: New Media & Society (publishedVersion)
Funders: University of Oregon
Topics: Social Sciences › Communication › Media and Digital Communication
Social Sciences › Communication › News Media Framing and Political Communication
Social Sciences › Communication › Mediatization and Communication for Social Change
Keywords: interactivity, theoretical definition, operational definitions, communication technology, communicative situations, user perception, media influence

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

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Interactivity: a concept explication

Abstract

Overview

Integrity signals

Verification

Claims the paper makes

Claims other papers make about this one

Citations

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About these checks