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Cited by 62Media Influence and HealthSocial Media in Health EducationHealth Literacy and Information Accessibility

Review of Interactive Safer Sex Web Sites: Practice and Potential

Noar, Seth M., Clark, Ashley, Cole, Christi, Lustria, Mia Liza A.·2006·Health Communication
DOI 10.1207/s15327027hc2003_3
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Abstract

The Internet is increasingly being viewed as a health promotion tool with enormous potential. However, this potential cannot be realized if Web sites do not utilize the features that make the Internet a "hybrid" mass and interpersonal communication medium. The purpose of this study was to examine interactive safer sex Web sites on a number of dimensions. A comprehensive search that included Internet search engines, links from well-known sites, and previously published reviews yielded 21 Web sites that met criteria. Web sites were coded on dimensions including targeting of the Web sites, safer sex messages presented, theoretical strategies utilized, interactivity, and other characteristics. Results indicate that a moderate amount of targeting of Web sites exists, especially on age group (e.g., teenagers); the most prevalent safer sex messages were to "use condoms" and "be sexually abstinent"; raising the perceived threat of sexually transmitted diseases and HIV was the most prevalent theoretical strategy used to motivate safer sex; and finally, a moderate amount of interactivity was found on the Web sites, with most Web sites containing 4 or 5 features out of 15 features examined. Evidence that Web sites were tailoring information or messages to individuals was not found. Implications of these results for improving safer sex Web sites and developing interventions online are discussed.

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  • Web-based interventions with a theoretical foundation are more likely to be effective than those without.

    “Focusing on content and delivery of interventions suggests that those with a theoretical foundation are more likely to be effective than those without [41,62].”

    From Web-Based Interventions for Behavior Change and Self-Management: Potential, Pitfalls, and Progress (2012) · cites this paper as [62]

  • The MRC framework advises the use of a theoretical framework for development of the intervention, and this advice is supported by the empirical literature which demonstrates that theoretically informed Web-based interventions are more likely to be effective than those without a theoretical foundation.

    “The MRC framework advises the use of a theoretical framework for development of the intervention, and this advice is supported by the empirical literature which demonstrates that theoretically informed Web-based interventions are more likely to be effective than those without a theoretical foundation.”

    From Web-Based Interventions for Behavior Change and Self-Management: Potential, Pitfalls, and Progress (2012) · cites this paper as [62]

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Related

Authors
Noar, S. M., Clark, A., Cole, C., & Lustria, M. L. A.
Affiliations
University of Kentucky (US)
ORCID
Venue
Health Communication
Publisher
Informa UK Limited
Published
2006-09
Volume
20
Issue
3
Pages
233-241
ISSN
  • 1041-0236 (ISSN-L)
  • 1532-7027
DOI
10.1207/s15327027hc2003_3
OpenAlex
W2004569669
Cited by
62
References
41
Citations by year
2021: 1 · 2020: 1 · 2019: 1 · 2018: 8 · 2017: 1 · 2016: 1 · 2015: 3 · 2014: 1 · 2013: 5 · 2012: 11
FWCI
111.22
Type
journal article
Language
en
Open access
closed
Locations
  • Health Communication (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Social Sciences › Health › Social Media in Health Education
  • Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
Keywords
safer sex, sexually transmitted infections, HIV prevention, interactive website, online health interventions, message tailoring, condom use, sexual abstinence, threat perception, health communication theory
MeSH terms
Health Promotion, Humans, Health Behavior, Internet, Safe Sex

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