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Deconstructing datafication’s brave new world
Open accessAbstract
As World Economic Forum’s definition of personal data as ‘the new “oil” – a valuable resource of the 21st century’ shows, large-scale data processing is increasingly considered the defining feature of contemporary economy and society. Commercial and governmental discourse on data frequently argues its benefits, and so legitimates its continuous and large-scale extraction and processing as the starting point for developments in specific industries, and potentially as the basis for societies as a whole. Against the background of the General Data Protection Regulation, this article unravels how general discourse on data covers over the social practices enabling collection of data, through the analysis of high-profile business reports and case studies of health and education sectors. We show how conceptualisation of data as having a natural basis in the everyday world protects data collection from ethical questioning while endorsing the use and free flow of data within corporate control, at the expense of its potentially negative impacts on personal autonomy and human freedom.
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“Yet, outreach strategies must also remain vigilant: AI-powered tools embedded in social platforms (e.g., chatbots like Meta AI) may influence civic discourse by prioritizing algorithmic popularity over democratic deliberation (Couldry and Yu 2018; Gal 2025).”
From Digital civics in action: the promise and emerging practices of generative AI in grassroots community advocacy (2026) · cites this paper as Couldry and Yu 2018
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Metadata
- Authors
- Couldry, N., & Yu, J.
- Affiliations
- London School of Economics and Political Science (GB)
- London School of Economics and Political Science, UK
- ORCID
- Venue
- New Media & Society
- Publisher
- SAGE Publications
- Published
- 2018-05-19
- Volume
- 20
- Issue
- 12
- Pages
- 4473-4491
- ISSN
- 1461-4448 (ISSN-L)
- 1461-7315
- OpenAlex
- W2799457552
- Cited by
- 116
- References
- 44
- Citations by year
- 2026: 7 · 2025: 8 · 2024: 13 · 2023: 7 · 2022: 18 · 2021: 21 · 2020: 28 · 2019: 11 · 2018: 3
- FWCI
- 31.29
- Type
- journal article
- Language
- en
- Open access
- green
- orcid.org
- Locations
- New Media & Society (publishedVersion, public-domain)
- London School of Economics and Political Science Research Online (London School of Economics and Political Science) (acceptedVersion)
- London School of Economics and Political Science Theses Online (London School of Economics and Political Science) (submittedVersion)
- Funders
- John Templeton Foundation
- University of Chicago
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
- Social Sciences › Law › Digitalization, Law, and Regulation
- Social Sciences › Communication › Cultural Studies and Postmodernism
- Keywords
- datafication, personal data, General Data Protection Regulation, data ethics, data collection, individual autonomy, health data, educational data, business reports
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